Marketing Operations Specialist running Paddle’s Merchant - of - Record payment marketing infrastructure. Building Martech workflows, templates, documentation, and automation for global B2B SaaS teams.
About the role
- Marketing automation specialist guiding Salesforce Marketing Cloud-to-Braze migrations for customer engagement programs. Mapping campaigns, data, workflows, and integrations while directing technical implementation and validation.
Responsibilities
- Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan.
- Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing.
- Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation.
- Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze.
- Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery.
- Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch.
Requirements
- Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs.
- Proven experience completing a migration from Salesforce Marketing Cloud to Braze.
- Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic.
- Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations.
- Ability to independently lead a migration and guide technical and client stakeholders through the process.
- Braze certifications are strongly preferred and will be an important selection consideration.
- US Central time business hours.
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Degree requirement
No Education Requirement
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