Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Marketing Operations Manager driving efficiency in marketing team operations for a global beauty brand. Building systems and dashboards, managing budgets and leading project execution.
Responsibilities
- Build a real operating cadence — weekly stand-ups, monthly reviews, quarterly planning — so the team runs on rhythm, not chaos
- Build and own the dashboard leadership actually uses: CAC, ROAS, LTV, repeat-purchase rate
- Own the launch calendar and keep every team ready — creative, e-commerce, retail, social — so nothing slips
- Run quarterly planning, track OKRs, and keep decisions moving to closure
- Manage the marketing budget, POs, and key vendor relationships
- Prep leadership meetings, capture decisions, and drive follow-through
- Find the recurring friction points and turn them into documented playbooks
- Connect marketing tightly with product, e-commerce, retail, and ops
Requirements
- 4–6 years in marketing ops, growth/biz ops, or a chief-of-staff role — ideally consumer, DTC, beauty, or CPG
- Hands-on experience with a modern martech stack: email/CRM (like Klaviyo), an e-commerce platform (like Shopify), and analytics/attribution tools
- Strong spreadsheet and dashboarding skills — you build models and reports without hand-holding
- Comfortable in project management tools (Asana, monday, Trello) — and in the discipline behind them
- A track record of running complex, cross-functional projects or launches from start to finish
- Bonus points for: Beauty, hair, or CPG experience
- Omnichannel exposure across DTC and retail (Target, Ulta, Amazon, TikTok Shop)
- SQL, GA4, or a BI/attribution tool like Looker or Northbeam
- Experience scaling ops inside a fast-growth, founder-led brand
Benefits
- Flexible work arrangements
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