Marketing operations manager managing Caseware’s global marketing automation, email campaigns, and reporting. Optimizing technology, workflows, and campaign execution for audit and accounting software.
About the role
- Marketing Operations Manager building automation, CRM integration, and analytics for Riva’s enterprise relationship software. Enabling scalable, data-driven growth across marketing and revenue teams.
Responsibilities
- Champion the marketing technology stack, optimize campaign operations, and enable performance measurement across the marketing funnel
- Align marketing efforts with revenue goals through data, automation, and process design
- Administer and optimize marketing automation platforms such as HubSpot
- Ensure data quality and integrations between marketing systems and Salesforce CRM
- Manage and lead workflow automation and project management systems across Marketing and Business Development
- Design and implement automated workflows for lead nurturing, scoring, and campaign execution
- Build and maintain dashboards and reporting for campaign performance, ROI, and attribution
- Support reporting from the functional level through the board level
- Partner with marketing leadership to define KPIs and success metrics
- Develop and document scalable marketing and business development processes with the VP, Marketing and functional leads
- Lead the strategy and operationalization of AI across Marketing and Business Development workflows
- Collaborate with operational teams and the Revenue Enablement Manager to align and adopt marketing processes
- Identify and resolve operational bottlenecks through data-driven insights
- Maintain data hygiene and enrichment standards across marketing and business development platforms
- Ensure accurate data flow between marketing, sales, and customer success systems
- Support segmentation, targeting, and personalization through clean, structured data
- Perform additional duties and projects as assigned
Requirements
- Must hold a valid work permit or be a permanent resident or citizen of Canada
- 5+ years of experience in marketing operations, revenue operations, or a related role
- Expertise and strong experience with marketing automation platforms; HubSpot expertise strongly preferred
- Experience with current AI tools and capabilities, including operationalizing them into Marketing department processes with positive results
- Strong proficiency in data analysis and visualization tools such as Tableau, Looker, or Power BI
- Experience with CRM platforms, especially Salesforce, and marketing attribution models
- Proven ability to design and optimize marketing processes and workflows
- Experience with SaaS marketing metrics and board-level reporting, including CAC, LTV, and funnel conversion rates
- Strong understanding of growth-stage scale-up enterprise B2B SaaS organizations
- Ability to thrive in ambiguous environments with little oversight
- Excellent communication and collaboration skills across cross-functional teams
- Ability to work remotely while driving results across the business and teams
- Equivalent combination of education and experience resulting in a demonstrated ability to apply skills will be considered
- SQL or other data querying tools is a bonus
- Experience supporting ABM strategies is a bonus
Benefits
- RRSP/IRA matching
- Paid vacation starting with 3-weeks
- Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time
- Paid time off to volunteer with charities of your choice
- Extended health care benefits, dental and life insurance
- Professional development and training allowance for career advancement
- Work culture that fosters diversity, equity, inclusion, and fun
- Curiosity is rewarded, with opportunities to learn, grow, and contribute
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Degree requirement
No Education Requirement
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