Conseiller en IA et innovation numérique pour l’Université Canadienne de Kinshasa. Formation, mentorat et accompagnement de projets numériques à distance.
About the role
- Organic and AI Search Manager improving discoverability for Paddle, a Merchant of Record payment infrastructure company. Driving SEO, LLM citations, content strategy, and commercial pipeline impact.
Responsibilities
- Own Paddle’s organic and AI discoverability strategy from brand awareness to category-level consideration
- Audit Paddle’s presence across traditional search, AI-generated responses, and LLM citation patterns
- Build and maintain a prioritized roadmap based on discoverability gaps
- Turn organic and AI visibility data into content decisions for Brand, PMM, and Growth
- Partner with Creative, Social, and PR to structure, frame, and distribute discoverable content
- Work with PMM to align messaging, terminology, and priority topics
- Steer business-as-usual content updates and refreshes
- Draft first versions for review with AI assistance
- Provide SEO and AEO input to new content
- Define and track discoverability metrics, including AI citation share, LLM share of voice, and organic visibility trends
- Link organic and AI visibility to commercial goals and influence pipeline through content priorities
- Report to the Head of Web and connect content creators with the changing organic and AI discovery landscape
Requirements
- Strong foundation in search engine optimisation (SEO), including technical, on-page, and off-page work
- Building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)
- Understanding of how LLMs surface, cite, and recommend content
- Experience working cross-functionally with content, brand, or product marketing teams
- Experience shaping and influencing cross-functional ways of working
- Ability to steer content updates and produce first drafts using AI
- Ability to turn complex organic data and trends into clear direction for non-specialist stakeholders
- Ability to connect organic performance to commercial outcomes such as pipeline
- Ability to balance long-term strategic thinking with rapid execution and hypothesis testing
- Curiosity about changing information discovery and informed opinions on its future
- Must be located in the UK; the application form asks where the candidate is located and whether visa sponsorship will be required
Benefits
- Unlimited holidays
- 4 months paid family leave regardless of gender
- Annual learning fund
- Regular internal and external training
- Personal development through exposure to new challenges
- Remote work, hub-based work, or a combination of both
- Inclusive workplace and support for workplace/application accommodations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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