Digital Customer Success Manager building one-to-many customer programs for Petal, a Canadian healthcare technology company. Driving adoption, retention, value, and growth through segmentation, automation, and AI.
Responsibilities
Build and own Petal’s one-to-many Customer Success motion for a pooled portfolio of customers
Assess the customer portfolio and define meaningful customer segments
Identify signals indicating customer health, risk, opportunity, or need for human intervention
Build scalable digital programs, lifecycle journeys, and engagement programs
Define when customers should remain in the pooled model or transition to assigned CSM coverage
Monitor product adoption, engagement, support activity, lifecycle stage, sentiment, renewal timing, and growth signals
Develop customer health and risk frameworks
Define triggers for automated engagement and direct CSM intervention
Build repeatable plays for common customer situations
Drive adoption, engagement, value realization, retention, renewal readiness, customer satisfaction, advocacy, references, expansion identification, and customer growth
Use technology, automation, and AI to detect signals, prioritize accounts, trigger journeys, personalize communications, reduce repetitive work, create self-service experiences, surface opportunities, and measure program effectiveness
Test programs, measure results, learn, and iterate
Build processes and infrastructure where they do not yet exist
Collaborate cross-functionally with Product, Sales, Support, Marketing, Operations, and Professional Services
Requirements
5+ years of experience in Customer Success, Digital Customer Success, Scaled Customer Success, SaaS, or a closely related customer-facing function
Direct experience building, implementing, or materially evolving a digital, scaled, pooled, or one-to-many Customer Success motion
Demonstrated experience managing customer outcomes across a broad portfolio without relying primarily on 1:1 customer relationships
Experience designing and executing one-to-many or digital Customer Success programs
Experience with customer segmentation and differentiated engagement strategies
Experience using customer data and signals to prioritize engagement and intervention
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