Senior Desjardins advisor managing public affairs, media relations, lobbying, and complex complaints. Advising stakeholders and representing the organization in strategic negotiations and initiatives.
About the role
- PR Manager developing media, influencer and communications programs for national consumer brands at independent agency Rethink. Managing clients, campaigns, budgets and high-performing teams.
Responsibilities
- Assess and pressure test creative ideas and opportunities for earned media and influencer potential
- Serve as a key point of contact for clients, media, influencers and the agency
- Manage projects from planning through execution
- Direct written materials including messaging, press releases, pitch notes and briefing materials
- Provide strategic input on thought leadership opportunities
- Develop communications materials that elevate client brands and leaders
- Build amplification plans across paid, earned, owned and shared channels
- Manage campaign hard-cost budgets across multiple accounts
- Set appropriate KPIs and secure relevant earned media coverage
- Provide educated risk assessments
- Maintain strong client relationships
- Mentor and motivate a high-performing team in a psychologically safe environment
- Build and optimize ideas to make them bigger, more newsworthy and more famous
- Collaborate with all departments and model communications best practices
- Stay informed about culture, industry, PR, social/digital and influencer programming
Requirements
- 3-5 years of relevant industry experience working in public relations
- Previous agency experience is preferred
- Experience in both consumer PR and corporate communications
- Proven success in media relations, with a track record for building relationships with key reporters
- Experience and/or interest in the sports industry is a bonus
- Strong presentation and communication skills
- Solid creative instinct
- Solid media relationships and ability to build new ones
- Confidently developing PR programs for national consumer brands from briefing to reporting
- Effective and confident client relations skills
- Strong understanding of media relations and the current Canadian media landscape
- Rock-solid project and time management skills
Benefits
- Competitive compensation and benefits, including added mental health benefits
- Variety of employee perks
- Great work culture
- No client meeting Mondays
- Hybrid work environment
- Access to Rethink’s national DE&I committee and working groups
- Growth and training opportunities
- Inclusive, equitable and accessible workplace
- Accommodations available upon request during any stage of the recruitment process
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