Account-Based Marketing Strategist – AI Data Services

Posted 6 days ago

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About the role

  • ABM Strategist growing TrainAI’s AI data-services revenue across named enterprise accounts for RWS. Building account-specific campaigns, sales assets, and engagement strategies to scale customer relationships.

Responsibilities

  • Own the marketing strategy for TrainAI across a portfolio of named target accounts
  • Partner with sales leads on account planning
  • Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue
  • Provide input into TrainAI account plans, including account research, stakeholder mapping, key entry points and opportunities, localization relationships, and ABM strategy
  • Conduct continuous account research to keep positioning and ABM strategy current and relevant
  • Create customized cross-channel communications and ABM campaigns addressing each account’s needs and challenges
  • Produce personalized sales enablement materials, presentations, one-pagers, brochures, proposals, RFP responses, emails, ads, and web content
  • Maintain a weekly communications cadence with TrainAI BDMs
  • Work with marketing operations to maintain real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
  • Contribute to a shared AI-based TrainAI ABM framework so successful plays transfer to other accounts
  • Support cross-account marketing activities, including brand awareness campaigns, organic social media management, value-added content production, and event participation

Requirements

  • 3+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles
  • Passion for the AI industry and willingness to develop sufficient technical knowledge to hold a real conversation about AI training data with an ML lead
  • Curious, fast-learning, and genuinely willing to evolve how they work
  • Already uses AI to compress research-to-asset from weeks to hours
  • Maintains judgment on quality and knows when an AI draft is confidently wrong
  • Willingness to grow into extending and improving reusable skills and agents rather than only consuming them
  • Familiarity with ABM technology/tools such as 6Sense, Influ2, and Mutiny
  • Comfortable being the only marketer in the room with sales
  • Commercially literate and able to read a pipeline and stakeholder map
  • Able to work fluently across disciplines and specialist teams
  • Experience in the AI data services space is preferred

Benefits

  • 25 days of paid time off (15 vacation days and 10 sick days)
  • Company holidays
  • Birthday day off
  • Paid time for volunteering in the community
  • 100% paid parental leave
  • 401(k) retirement plan and company match
  • Company-wide agile work policy supporting flexibility, trust, and work-life balance
  • Ongoing learning and professional development programs
  • Opportunities to expand skills and career
  • Collaborative and inclusive global work environment

Job type

Full Time

Experience level

Mid levelSenior

Salary

$110,000 - $125,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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