Account-Based Marketing Strategist – AI Data Services

Posted 6 days ago

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About the role

  • Account-based marketing strategist growing TrainAI’s AI data services revenue at RWS. Building account-specific campaigns, sales assets, and engagement strategies for enterprise technology accounts.

Responsibilities

  • Own the marketing strategy for TrainAI across a portfolio of named target accounts
  • Partner with sales leads on account planning
  • Research accounts, map stakeholders, identify entry points and opportunities, and develop ABM strategies
  • Run continuous account research to keep positioning and ABM strategy current
  • Create account-specific narratives, content, and engagement programs
  • Develop personalized sales enablement materials, presentations, one-pagers, brochures, proposals, RFP responses, emails, ads, and web content
  • Maintain a weekly communications cadence with TrainAI business development managers
  • Execute strategic communications into target accounts
  • Maintain real-time ABM reporting with marketing operations on engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact
  • Contribute successful ABM plays to a shared AI-based TrainAI ABM framework
  • Support cross-account marketing activities including brand awareness campaigns, organic social media management, value-added content production, and event participation

Requirements

  • 3+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts
  • Experience with technical buyers and lengthy, multi-stakeholder sales cycles
  • Passion for the AI industry and willingness to develop sufficient technical knowledge to discuss AI training data with an ML lead
  • Curious, fast-learning, and genuinely willing to evolve how they work
  • Already uses AI to compress research-to-asset from weeks to hours
  • Maintains judgment on quality and knows when an AI draft is confidently wrong
  • Willingness to extend and improve reusable skills and agents
  • Familiarity with ABM tech/tools such as 6Sense, Influ2, and Mutiny
  • Commercial literacy, including ability to read a pipeline and a stakeholder map
  • Ability to work fluently across disciplines and specialist teams
  • Experience working in the AI data services space is preferred

Benefits

  • 25 days of paid time off (15 vacation days and 10 sick days)
  • Company holidays
  • Birthday day off
  • Paid time for volunteering in your community
  • 100% paid parental leave
  • 401(k) retirement plan and company match
  • Company-wide agile work policy supporting flexibility, trust, and work-life balance
  • Ongoing learning and professional development programs
  • Opportunities to expand skills and career
  • Collaborative and inclusive global work environment

Job type

Full Time

Experience level

Mid levelSenior

Salary

$110,000 - $125,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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