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Specialist, ABM Platform Operations – Demandbase, Marketo
Posted yesterday
About the role
- ABM platform operations specialist maintaining Demandbase, Marketo, and LinkedIn campaign systems for TP, a global digital business services provider. Ensuring platform integrity, documentation, QA, and reporting accuracy.
Responsibilities
- Build and QA Demandbase audiences, segments, account lists, keyword intent sets, and journey stages
- Configure orchestration, including trigger logic, suppression rules, and exclusion states
- Own campaign codes and intake, including naming conventions and tracking parameters
- Maintain current platform documentation and runbooks
- Monitor configuration drift and correct issues before live campaigns
- Stand up the DB1 Sales pilot through user provisioning, guardrails, onboarding, and support
- Monitor credit consumption and usage against pilot allotments
- Collect and document pilot feedback before wider sales rollout
- Partner with SDR and BD leadership on adoption, training, and feedback loops
- Build and QA LinkedIn Campaign Manager campaigns, including Demandbase audience synchronization
- Maintain Insight Tag integrity across landing pages and thank-you pages
- Produce Campaign Manager performance reporting and reconcile it against invoiced spend
- Validate list pulls and audience loads against the account universe
- Verify tag and tracking integrity across landing pages with web and marketing automation owners
- Supply engagement, intent, and coverage data to the reporting layer
- Report to the Sr. Manager, Performance Marketing, North America Marketing
Requirements
- 1–3 years of hands-on ABM or marketing operations platform experience, or a strong recent graduate with demonstrable platform exposure
- Hands-on build experience in Demandbase preferred; 6sense, Terminus, or HubSpot operations experience acceptable
- Certification in marketing and sales platforms; Demandbase certification preferred
- Marketo, Salesforce, or comparable marketing automation certification a strong plus
- Working knowledge of Gemini, Claude, and OpenAI, with demonstrated use in list building, documentation, QA, and analysis
- Working knowledge of Salesforce objects, campaign members, and lead versus contact
- Fluency with UTM and campaign-code conventions
- Ability to produce a runbook or SOP written by the candidate
- Detail orientation and focus on build correctness
- Fluency in English required
- Basic Salesforce reporting and dashboard reading preferred
- Intent-data familiarity and experience with account tiering models preferred
- Exposure to a B2B services or technology environment with a long sales cycle preferred
- Must be located within the US or Canada
- Must be eligible to work in the US and Canada without sponsorship
Benefits
- Medical, vision, and dental health benefits
- Employment Assistance Programs
- Health and personal time off (HPT)
- Leave programs as eligible
- Competitive 401(K) plans
- Life insurance
- Supplemental medical coverage
- Critical care insurance
- Pet insurance
- FSA plans
- Retailer discounts
- Career advancement opportunities
- Inclusive and diverse workplace culture
- Reasonable accommodation during the application process
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