Content Creator producing platform - native vertical video and visual assets for Rethink, an independent creative agency. Capturing cultural moments and event content for client social channels.
About the role
- Content Creator producing high-volume video and conversion funnels for Total Life, a behavioral health platform for older adults. Tracking performance and scaling winning creative.
Responsibilities
- Produce high-volume short-form video for TikTok, Reels, and Shorts
- Create long-form video for YouTube and paid campaigns
- Develop talk-to-camera, voiceover-over-b-roll, testimonial-style, founder-led, UGC-style, and animated explainer content
- Write hooks and scripts designed to stop scrolling about mental health topics
- Build end-to-end funnels from creative through landing pages or lead magnets, email/SMS sequences, and booked calls
- Configure forms, workflows, lists, lifecycle stages, and UTM tracking in Make.com and HubSpot
- Track cost per lead, lead-to-booked rate, and booked-to-attended rate
- Own a performance dashboard and identify content worth scaling or eliminating
- Post content weekly, analyze results, create variants, and iterate quickly
- Personally edit all content, including captions, pacing, and sound design
- Learn the audience and ship the first 20 pieces in the first 30 days
- Launch and instrument one complete funnel end to end in the first 30 days
- Establish a repeatable weekly production rhythm and identify outperforming hook formats by days 31–60
- Own a channel P&L view and recommend allocation of the next dollar by days 61–90
Requirements
- Reel or portfolio of personally created, successful short-form video with performance analysis
- At least one full funnel built and launched end to end: creative, landing page, automation, and conversion
- Comfortable using HubSpot, including workflows, forms, lists, and reporting
- Comfortable using Make.com or a comparable automation tool such as Zapier or n8n
- Ability to write hooks, scripts, email copy, and ad copy
- Ability to interpret analytics and change plans based on data
- Ability to produce 10+ finished assets per week
- Taste and judgment for creating differentiated content in the older-adult behavioral health category
- Paid social experience is a bonus
- Motion graphics, sound design, or a strong design eye are bonus qualifications
- Experience with creators or being an on-camera creator is a bonus
- Experience with older adults, caregivers, or healthcare is a bonus
Benefits
- Equity options
- Health, dental, vision
- Generous PTO
- Remote-first with a home office or equipment stipend
- A learning/conference budget
- Real budget behind winning creative
- Direct access to leadership
- Creative control
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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