About the role

Content Creator producing high-volume video and conversion funnels for Total Life, a behavioral health platform for older adults. Tracking performance and scaling winning creative.

Responsibilities

Produce high-volume short-form video for TikTok, Reels, and Shorts
Create long-form video for YouTube and paid campaigns
Develop talk-to-camera, voiceover-over-b-roll, testimonial-style, founder-led, UGC-style, and animated explainer content
Write hooks and scripts designed to stop scrolling about mental health topics
Build end-to-end funnels from creative through landing pages or lead magnets, email/SMS sequences, and booked calls
Configure forms, workflows, lists, lifecycle stages, and UTM tracking in Make.com and HubSpot
Track cost per lead, lead-to-booked rate, and booked-to-attended rate
Own a performance dashboard and identify content worth scaling or eliminating
Post content weekly, analyze results, create variants, and iterate quickly
Personally edit all content, including captions, pacing, and sound design
Learn the audience and ship the first 20 pieces in the first 30 days
Launch and instrument one complete funnel end to end in the first 30 days
Establish a repeatable weekly production rhythm and identify outperforming hook formats by days 31–60
Own a channel P&L view and recommend allocation of the next dollar by days 61–90

Reel or portfolio of personally created, successful short-form video with performance analysis
At least one full funnel built and launched end to end: creative, landing page, automation, and conversion
Comfortable using HubSpot, including workflows, forms, lists, and reporting
Comfortable using Make.com or a comparable automation tool such as Zapier or n8n
Ability to write hooks, scripts, email copy, and ad copy
Ability to interpret analytics and change plans based on data
Ability to produce 10+ finished assets per week
Taste and judgment for creating differentiated content in the older-adult behavioral health category
Paid social experience is a bonus
Motion graphics, sound design, or a strong design eye are bonus qualifications
Experience with creators or being an on-camera creator is a bonus
Experience with older adults, caregivers, or healthcare is a bonus