Revenue Operations Coordinator managing Salesforce data, reporting, and CASL compliance for Canadian investment manager PICTON Investments. Supporting sales, marketing, and CRM operations.
About the role
- Senior Revenue Marketing Manager driving demand generation, ABM, and lifecycle growth at Trulioo, a digital identity verification company. Owning pipeline, revenue targets, events, and AI-enabled marketing team development.
Responsibilities
- Report to the Head of Marketing
- Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition
- Select channels and execute campaigns
- Build and run lifecycle marketing to grow and retain existing accounts
- Partner with customer success and sales on account expansion
- Own funnel targets and funnel hygiene end to end
- Build the operating relationship with SDR leadership around lead scoring, handoff, and account targeting
- Lead the events team and connect event programs to pipeline outcomes
- Hire and structure the growth marketing team
- Leverage AI and emerging technologies to improve productivity, workflows, decision-making, and continuous improvement
- Build shared AI-enabled workflows for testing, targeting, and campaign construction
- Ensure responsible, secure, and compliant use of AI tools
Requirements
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
- 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
- Direct ownership of pipeline and revenue targets
- Strong cross-functional operating skills with sales, customer success, RevOps, and finance
- Experience selling into mid-market and enterprise accounts
- Experience owning a full funnel spanning demand generation and lifecycle marketing
- Experience building a lean, AI-enabled team, including hiring and structuring a function
- Marketo power-user proficiency for complex marketing automation workflows
- Working fluency with Salesforce sufficient to direct builds and evaluate them
- SQL experience is a strong advantage for pulling and interpreting funnel data
- Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models adopted by the team
- Background in fintech, identity, compliance, or another regulated B2B category is a plus
- Experience with Demandbase, 6sense, or a comparable ABM platform is a plus
- Experience with GTM engineering tools such as Clay or no-code CRM, enrichment, and outbound automations is a plus
Benefits
- Health, dental, and vision coverage
- Retirement plans with company match
- Paid time off
- Parental leave
- Annual education and training stipend equivalent to $1,000 in local currency
- Flexible hybrid working environment
- Weekly lunches
- Quality coffee
- Regular social events
- Parent rooms at many locations
- On-site gyms at many locations
- Comfortable lounges and adaptable workstations at many locations
- Wellness workshops and events
- Complimentary Headspace subscription
- Employee Resource Groups and community support
- Trust, autonomy, and professional and personal growth opportunities
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