Senior Manager, Revenue Marketing

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About the role

  • Senior Revenue Marketing Manager driving demand generation, ABM, and lifecycle marketing for Trulioo’s digital identity verification platform. Owning pipeline, revenue targets, events, and AI-enabled growth operations.

Responsibilities

  • Build and run demand generation and account-based marketing for net-new mid-market and enterprise acquisition
  • Own lifecycle marketing to grow and retain existing accounts
  • Partner with customer success and sales on account expansion
  • Own funnel targets and funnel hygiene end to end
  • Build the day-to-day operating relationship with SDR leadership
  • Drive lead scoring, handoff, and account targeting
  • Lead the events team and connect event programs to pipeline outcomes
  • Hire and structure the growth marketing team
  • Leverage AI and emerging technologies to improve productivity and decision-making
  • Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction
  • Report to the Head of Marketing
  • Collaborate with sales, customer success, RevOps, and finance

Requirements

  • Bachelor's degree in marketing, business, or a related field, or equivalent experience
  • 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing
  • Direct ownership of pipeline and revenue targets
  • Strong cross-functional operating skill with sales, customer success, RevOps, and finance
  • Direct experience selling into mid-market and enterprise accounts
  • Experience owning a full funnel spanning demand generation and lifecycle marketing
  • Experience building a lean, AI-enabled team, including hiring and structuring a function
  • Marketo proficiency at a power-user level
  • Salesforce working fluency
  • SQL is a strong advantage
  • Demonstrated experience introducing AI-enabled workflows, tests, or targeting models with measurable results
  • Background in fintech, identity, compliance, or another regulated B2B category is a nice-to-have
  • Experience with Demandbase, 6sense, or a comparable ABM platform is a nice-to-have
  • Experience with GTM engineering tools like Clay or no-code automations is a nice-to-have
  • Legally eligible to work in Canada or the USA

Benefits

  • Health coverage
  • Dental coverage
  • Vision coverage
  • Retirement plans with company match
  • Paid time off
  • Parental leave
  • Annual education & training stipend equivalent to $1,000 in local currency
  • Flexible hybrid working environment
  • Weekly lunches
  • Quality coffee
  • Regular social events
  • Parent rooms at some locations
  • On-site gyms at some locations
  • Comfortable lounges
  • Adaptable workstations
  • Wellness workshops and events
  • Complimentary Headspace subscription
  • Employee Resource Groups

Job type

Full Time

Experience level

Senior

Salary

$160,000 - $190,000 per year

Degree requirement

Bachelor's Degree

Tech skills

SQL

Location requirements

HybridVancouverCanada

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