Part-time virtual assistant maintaining a Toronto coaching practice’s WordPress site and launching its social media presence.
Creating branded content and marketing systems to attract new coaching clients.
Responsibilities
Update and maintain the existing WordPress website
Refresh outdated website content and update contact and business details
Fix broken or missing social media links
Maintain blog pages and upload new content
Suggest website improvements for user experience and lead generation
Establish the company's online presence and create and optimize social media profiles
Recommend social platforms based on the target audience
Manage weekly content calendars, scheduling, publishing, community engagement, and social media growth strategies
Create social media graphics, captions, branded marketing materials, educational content, and promotional content
Repurpose website content into social media posts and maintain consistent branding
Assist with website visibility, brand awareness, client acquisition, marketing best practices, online engagement, and future campaigns
Potentially support client onboarding, online intake forms, administrative tasks, appointment coordination, email management, and general virtual assistance as the business grows
Maintain regular communication with the client through Zoom, WhatsApp, and email
Requirements
1–3 years of work experience
Strong WordPress experience
Website content management experience
Canva or equivalent graphic design tools
Basic Adobe Creative Suite editing
Social media management experience
Content writing skills
Digital marketing fundamentals
Basic SEO knowledge
Website optimization skills
Experience supporting coaches, consultants, therapists, mental health professionals, personal brands, small businesses, or service-based businesses preferred
Experience helping launch or grow a new business highly desirable
Excellent communication skills
Responsive and reliable
Self-starter, creative, organized, detail-oriented, and professional
Comfortable working independently
Able to provide suggestions and recommendations
Willing to grow alongside the business
Strong website management experience
Confident creating content from scratch
Understanding of branding and marketing
Comfortable helping launch a business online
Clear and professional communication
Proactive approach
Strategic thinking about attracting coaching clients
Availability for scheduled meetings and collaboration sessions
Minimum availability of 10 hours per week
Benefits
Flexible working hours
Some overlap with Eastern Time (Toronto) preferred
Regular check-ins and video meetings via Zoom
Opportunity to contribute ideas and grow alongside the business
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