Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
About the role
- Digital Marketing Specialist managing SEM, SEO, GEO, analytics, and email campaigns for WES, a nonprofit evaluating international academic credentials. Supporting webinars, podcasts, conferences, and e-commerce transformation.
Responsibilities
- Manage and optimize SEM campaigns across Google Ads and other platforms
- Implement SEO best practices for website content and landing pages
- Support GEO and AI-driven search optimization strategies to improve global visibility and future-proof WES's digital presence
- Monitor campaign performance, analyze data, and prepare reports with actionable insights
- Collaborate with the content team to design and produce digital marketing assets for websites, paid ads, and social media
- Coordinate logistics, asset creation, and post-event reporting for applicant-facing webinars and major conferences
- Assist in planning, scheduling, and executing WES's new podcast series
- Collaborate with internal teams on e-commerce transformation projects
- Review and help fix Google Tags in Google Tag Manager
- Execute, schedule, and monitor email campaigns to build engagement
- Report to the Associate Director, Digital and Partner Marketing
Requirements
- Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred
- At least 2 years' experience as a marketing specialist, or a similar role
- Proven SEO experience
- Strong understanding of SEM, SEO, GEO, and digital analytics tools, including Google Ads, GA4, and Tag Manager
- Experience gathering and interpreting customer experience information
- Knowledge of online customer engagement platforms and channels
- Exceptional interpersonal skills and a client-centered approach
- Great organizational and time management abilities
- Ability to handle shifting workloads and priorities
- Experience reporting up and identifying trends or opportunities for process improvement
- Ability to think strategically and execute tactically
- Excellent verbal and written communication
- Project work demonstrating understanding of digital user experience and technology platforms
- Advanced computer proficiency
- Proactive self-starter comfortable working in a remote, fast-paced environment
- Adaptability when managing shifting priorities and change
- Strategic thinking in driving campaigns, value propositions, and managing multiple projects
- Quantitative and qualitative problem-solving skills
- Pattern-recognition abilities
- Experience working in a rapidly evolving, entrepreneurial, technology- and service-driven, client-focused environment
- Strong alignment with WES mission and values
- Growth mindset
Benefits
- Remote work options
- Flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Tangible rewards and recognition
- Learning opportunities
- Personal and professional development
- Career advancement opportunities
- Comprehensive training programs
- Tuition reimbursement opportunities
- Employee-led resource groups
- Town halls
- Collaborative team events
- Meaningful volunteer opportunities
- Inclusive, mission-driven culture
- Competitive compensation
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