Digital Marketing Manager leading email, affiliate, paid, and cross - channel strategy for High Tide’s cannabis and e - commerce brands. Driving revenue growth, performance optimization, and team direction.
About the role
- Digital Marketing Specialist advancing WES’s immigrant education and credential-evaluation mission through SEM, SEO, and GEO. Managing campaigns, analytics, events, podcast production, and e-commerce transformation.
Responsibilities
- Manage and optimize SEM campaigns across Google Ads and other platforms
- Implement SEO best practices for website content and landing pages
- Support GEO and AI-driven search optimization strategies
- Monitor campaign performance, analyze data, and prepare actionable reports
- Collaborate with the content team to design and produce digital marketing assets
- Coordinate logistics, asset creation, and post-event reporting for webinars and conferences
- Assist with planning, scheduling, and execution of WES's podcast series
- Collaborate on e-commerce transformation projects
- Review and help fix Google Tags in Google Tag Manager
- Execute, schedule, and monitor email campaigns
- Support WES's evolving digital marketing strategy across SEM, SEO, and GEO initiatives
Requirements
- Bachelor's degree in marketing, communications, advertising, business management, or a related field preferred
- At least 2 years' experience as a marketing specialist or in a similar role
- Proven SEO experience
- Strong understanding of SEM, SEO, GEO, and digital analytics tools
- Experience with Google Ads, GA4, and Google Tag Manager
- Experience gathering and interpreting customer experience information
- Knowledge of online customer engagement platforms and channels
- Experience reporting up and identifying trends or process improvement opportunities
- Project work demonstrating understanding of digital user experience and technology platforms
- Advanced computer proficiency
- Excellent verbal and written communication
- Ability to work in a remote, fast-paced environment
- Ability to adapt to shifting priorities and change
- Strong alignment with WES mission and values
Benefits
- Remote work options
- Flexible scheduling
- Generous time-off policies
- Comprehensive wellness programs
- Comprehensive benefits
- Tangible rewards and recognition
- Learning opportunities
- Personal and professional development
- Career advancement opportunities
- Comprehensive training programs
- Tuition reimbursement opportunities
- Employee-led resource groups
- Town halls
- Collaborative team events
- Meaningful volunteer opportunities
- Inclusive, mission-driven culture
- Reasonable accommodation support
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