Project Controls Specialist supporting program and project management at Stantec. Focused on scheduling, cost controls, and performance monitoring in a design and construction environment.
About the role
- Web Presence Specialist at Wing Assistant; responsible for building and optimizing web presence and conversion rates. Collaborating cross-functionally in a fully remote environment.
Responsibilities
- Build and maintain landing pages and core site experiences using WordPress and Elementor.
- Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
- Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
- Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
- Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
- Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
- Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
- Set up and maintain accurate event tracking via Google Tag Manager and GA4.
- QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
- Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
- Work directly in Figma to iterate on high-performing layouts.
- Optimize for clarity, visual appeal, and conversion.
Requirements
- 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
- Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
- Hands-on with GA4, Google Tag Manager, and heatmapping tools.
- Demonstrated ability to improve key metrics through structured experimentation.
- Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
- Eye for design - understands modern visual standards, typography, and responsive layouts.
- Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
Benefits
- Competitive salary
- Performance-based bonuses
- Software for Upskilling & Productivity
- Remote-first culture - work from anywhere in the world
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
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