Web Presence Specialist at Wing Assistant; responsible for building and optimizing web presence and conversion rates. Collaborating cross-functionally in a fully remote environment.
Responsibilities
Build and maintain landing pages and core site experiences using WordPress and Elementor.
Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.
Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.
Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.
Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.
Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.
Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.
Set up and maintain accurate event tracking via Google Tag Manager and GA4.
QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.
Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.
Work directly in Figma to iterate on high-performing layouts.
Optimize for clarity, visual appeal, and conversion.
Requirements
4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.
Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
Hands-on with GA4, Google Tag Manager, and heatmapping tools.
Demonstrated ability to improve key metrics through structured experimentation.
Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
Eye for design - understands modern visual standards, typography, and responsive layouts.
Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.
Benefits
Competitive salary
Performance-based bonuses
Software for Upskilling & Productivity
Remote-first culture - work from anywhere in the world
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