Software Development Manager leading development of BrightOrder’s fleet - management SaaS platforms. Hands - on AWS architecture, production coding, delivery leadership, and engineering team growth.
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Marketing Manager- New to Canada Segments
Posted via LinkedIn Recruiter (not a company profile)
Posted 6 months ago
About the role
- Marketing Manager for New-to-Canada segments, managing end-to-end campaigns, stakeholder collaboration, and driving customer acquisition initiatives in the financial sector.
Responsibilities
- Lead the execution of digital marketing campaigns, from strategy development through launch, optimization, and performance reporting. Support end-to-end planning, development, and implementation of marketing initiatives. Ensure all materials meet quality, compliance, and language standards. Build and maintain strong relationships with internal teams, partners, agencies, and stakeholders. Collaborate across the organization to develop tailored messaging and select appropriate channels. Monitor campaign performance, analyze results, and recommend adjustments for optimal outcomes. Contribute to continuous improvement initiatives within marketing communications processes. Manage complex campaigns independently, troubleshooting issues and escalating when necessary. Act as lead for specific confidential or specialized projects, ensuring alignment with organizational standards. Review progress against plans, address concerns, and escalate issues promptly.
Requirements
- Minimum of 3–5 years in strategy and campaign management within marketing, either on the brand side or agency side. Proven experience managing advertising campaigns and working with paid media agencies. Strong analytical skills with the ability to translate research and data into actionable strategies. Excellent communication skills in English; proficiency in reading/writing/speaking Chinese (traditional and simplified) is essential. Ability to work under pressure with exceptional organizational and time management skills. Collaborative team player with a proactive approach and stakeholder influence skills. Expertise in integrated marketing planning and execution. Strong creative judgment and ability to evaluate the effectiveness of marketing content.
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