Senior Business Systems Analyst modernizing Boeing Canada’s defence sustainment systems and cloud data platforms. Translating mission needs into requirements, analytics, integrations, and reporting solutions.
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Senior Web Analytics and Reporting Specialist
Posted via LinkedIn Recruiter (not a company profile)
Posted last month
About the role
- SOTI seeks a Senior Web Analytics and Reporting Specialist to implement analytics tools, build dashboards, and analyze data to drive digital marketing performance.
Responsibilities
- Implement, configure, and maintain web analytics tools including Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. Collaborate with developers to ensure accurate tagging and data layer integrity. Build and maintain real-time dashboards and automated reporting using Looker Studio and Salesforce reporting tools. Analyze website, campaign, and funnel performance to identify trends and optimization opportunities. Support A/B testing and CRO initiatives.
Requirements
- 5-7 years of experience in web analytics, digital analytics, or reporting. Demonstrated experience building & deploying dashboards in at least two reporting tools. Experience integrating multiple data sources into unified reporting solutions. Experience with Salesforce Pardot analytics or similar marketing automation platform strongly preferred. GA4 AND Google Tag Manager. Looker Studio or a similar dashboarding tool. Power BI or Tableau. Excel skills including pivot tables, VLOOKUP, and formulas. Web conversion tracking. Digital marketing performance reporting. Strongly Preferred: Salesforce Pardot, Google Ads reporting, Google Search Console, Paid social reporting (Meta and LinkedIn), Data visualization and dashboard design, A/B testing and CRO reporting. Analytics Knowledge: Strong knowledge of conversion rate reporting, funnel analysis, and attribution. Basic understanding of web technologies (HTML, CSS, JavaScript basics) is an asset. Knowledge of digital marketing metrics and KPIs. Experience with event tracking and pixel-based tracking implementations. Nice to Have: Umbraco Engage, Power BI or Tableau, Basic HTML, CSS, and JavaScript knowledge, Experience with data layer documentation, Experience building executive-level marketing performance reports.
Benefits
- The People – Our people are our most important resource. A culture that emphasises personal growth, continuous innovation, and fun. The Growth – Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. The Technology – You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams.
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