Remote Media Strategy Director developing integrated campaigns for Marketbridge, a B2B go - to - market agency. Leading media planning, activation, optimization, client strategy, and vendor management.
About the role
- Leading IPEX’s North American data center strategy and market development. Driving adoption of advanced plastic piping solutions across cooling, water treatment and infrastructure applications.
Responsibilities
- Develop and own IPEX's North American data center strategy
- Define priority applications, customers, geographies, technologies and routes to market and translate them into a multi-year growth roadmap
- Build an end-to-end view of opportunities across site infrastructure, building systems, cooling systems, water treatment and other applications
- Develop relationships with hyperscalers, colocation providers, engineers, developers, contractors and technology partners
- Position IPEX upstream in the specification and design process
- Assess portfolio gaps and recommend new product development, partnerships or other solutions
- Develop value propositions and solution positioning for priority applications, including cooling and water-management systems
- Monitor emerging data center technologies and design trends and translate implications for IPEX
- Lead the cross-functional data center team across Sales, Product Management, Innovation, Technical, Codes & Standards, Marketing and Operations
- Build market intelligence on project pipelines, competitors, technologies and customer requirements
- Establish KPIs and communicate progress, pipeline, strategic opportunities, risks and investment requirements to senior leadership
Requirements
- Bachelor's degree in Business, Engineering, Marketing or a related discipline
- 10+ years of progressive experience in data centers, mission-critical infrastructure, building systems, cooling/HVAC, industrial systems, market development, product management or related fields
- Prior experience within the data center ecosystem strongly preferred
- Demonstrated understanding of how hyperscalers, colocation providers, engineers and other stakeholders influence design, specification and purchasing decisions
- Existing relationships within the data center owner/operator, engineering, design or technology ecosystem would be a significant asset
- Ability to travel regularly throughout Canada and the United States
Benefits
- Accommodation support available throughout the recruitment process for people with disabilities
- Suitable accommodation provided upon request, taking accessibility needs into account
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