Senior advisor standardizing English digital content, UX writing and accessibility at Desjardins. Developing design - system standards across banking, insurance and wealth - management experiences.
About the role
- Search Advertising Lead at BlueTuskr managing paid search campaigns and client relationships. Leading search strategies across Google and Microsoft Ads in a remote environment.
Responsibilities
- Serve as the primary strategic contact for a portfolio of e-commerce clients across all SEM channels
- Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves
- Translate complex performance data into clear, actionable narratives that build trust and drive client decisions
- Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results
- Own paid search strategy and execution across Google Ads and Microsoft Ads — including Search, Shopping, Performance Max, Display, and YouTube
- Develop in-depth, multi-channel strategies that allocate budget efficiently and drive profitable growth
- Build and maintain testing frameworks that generate consistent learnings across accounts
- Stay ahead of platform changes, algorithm shifts, and new ad formats — and translate those insights into strategy
- Own SEM performance reporting with a focus on meaningful insight, not just metrics
- Use data to drive strategic decisions — diagnose what isn't working, scale what is
- Develop and refine attribution frameworks in collaboration with the analytics team
- Set and monitor KPIs across accounts — ROAS, CPA, contribution margin, and beyond
- Oversee and collaborate with SEM contractors supporting the department
- Partner with the Paid Social, Accounts, and Project Management teams to ensure cross-channel alignment and a cohesive client experience
- Contribute to internal brainstorming, creative strategy, and brand awareness initiatives for clients
- Support a culture of continued learning and innovation within the paid media practice
Requirements
- 3–5 years of experience in paid search advertising (Google Ads required)
- 3–5 years of agency experience
- 3–5 years of e-commerce or D2C experience (agency or in-house)
- Proven track record managing direct client relationships
- Experience managing a small team or contractors
- Relevant Google Ads certifications
- Strong proficiency in Google Sheets and reporting platforms (Databox is a plus)
- Excellent written and verbal communication skills
- Hands-on experience with Microsoft Ads
- Familiarity with Google Tag Manager and Google Analytics
- Comfort with attribution complexity (blended ROAS, incrementality, etc.)
- Experience with Asana, Slack, or similar project management and communication tools
Benefits
- Fully remote
- Unlimited paid time off
- Flexible hours
- Internet, mobile phone, and gym reimbursements after 90 days
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