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About the role
- Ecommerce Manager driving Dermalogica Canada’s direct-to-consumer skincare sales, campaigns and retention. Leading Shopify Plus, promotions, loyalty, subscriptions and digital optimization.
Responsibilities
- Own day-to-day DTC sales performance against targets, budgets and forecasts
- Monitor results, identify gaps and risks, communicate challenges to the Director, and recommend actionable plans
- Oversee end-to-end execution of DTC campaigns and activations across onsite, CRM, paid media and other digital channels
- Own the DTC promotional calendar and develop strategic promotions, offers and activations
- Support loyalty and subscription program growth and own implementation
- Develop and optimize onsite experiences and webflows supporting acquisition, conversion, replenishment, cross-sell, retention and customer lifetime value
- Guide the Ecommerce Coordinator on product launches, product setup, merchandising, onsite visibility, promotional mechanics and campaign implementation
- Maintain Shopify backend, integrations and broader ecommerce technology stack
- Lead developer discussions, manage biweekly sprint planning and prioritize the development roadmap
- Use ecommerce analytics, customer insights and testing to identify friction points and improve the shopping journey
- Partner with CRM, Paid Media, Marketing, Sales, Customer Service, Finance and external development partners
Requirements
- 5+ years of ecommerce experience, with demonstrated ownership of DTC performance and commercial outcomes
- Strong analytical and commercial mindset, with the ability to translate sales data into actionable strategies and communicate performance risks proactively
- Proven experience developing promotional strategies, managing campaign calendars and driving revenue through digital channels
- Strong understanding of retention, loyalty, subscription models and customer lifetime value
- Hands-on Shopify Plus expertise, including backend administration, merchandising, integrations and ecommerce operations
- Experience managing developers, technical backlogs, sprint planning and ecommerce roadmaps
- Strong project management, stakeholder leadership and communication skills
- Proactive, accountable and solutions-oriented, with the ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Experience with CRM and marketing automation platforms such as Klaviyo
- Familiarity with ecommerce analytics, attribution and reporting tools such as GA4, Power BI or RetentionX
- Experience with subscription platforms, loyalty technology, A/B testing and personalization tools
Benefits
- Competitive salary with company bonus incentive
- Comprehensive health, dental and vision benefits along with a healthcare spending account
- Matching RSP Program
- Monthly product allocation
- Annual Fitness Subsidy
- Mental health tools and EAP program
- Maternity top up and fertility benefits
- Hybrid work model with flexibility for occasional evenings and weekends based on business needs and with notice
- Career growth within an entrepreneurial business backed by Unilever’s global capabilities
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