Senior Ecommerce Manager leading Champion Petfoods' Canadian ecommerce strategy, retail media, and digital shelf execution. Driving online sales, profitability, and brand integrity across digital platforms.
About the role
- Senior Ecommerce Manager growing Champion Petfoods' Canadian online pet food business. Leading ecommerce strategy, retail media, digital merchandising, and commercial operations across Canada.
Responsibilities
- Lead, expand, and optimize Champion Petfoods' digital commerce footprint across Canada
- Own and execute the Canadian digital commerce strategy across key online accounts
- Lead new account setup, catalogue and master data onboarding, supply chain coordination, and promotional go-live planning
- Develop demand forecasts, inventory targets, annual operating plans, and joint commercial plans with Demand Planning, Supply Chain, and Finance
- Deliver digital shelf execution across product detail pages, SEO, bilingual content compliance, ratings and reviews, and in-stock availability
- Plan, execute, and optimize search and sponsored media investments
- Uphold brand equity, commercial pricing discipline, online price consistency, and channel harmony
- Monitor platform feature rollouts, digital commerce trends, and retail operational policies
- Establish channel KPIs, reporting cadence, and performance dashboards
- Act as the digital commerce subject-matter authority for the Canadian commercial organization
Requirements
- Proven success managing commercial relationships and day-to-day operations with major online retail and digital commerce platforms in Canada, including 1P vendor portals and/or 3P platforms
- Experience with commercial negotiations, catalogue onboarding, and promotional execution
- Proven track record managing retail media investments, search advertising, and performance marketing budgets to maximize ROAS and organic rank
- Experience managing channel P&Ls or full commercial trade budgets
- Strong analytical mindset and ability to operate strategically and tactically in a lean, dynamic environment
- Ability to align Supply Chain, Finance, Marketing, and Customer Operations stakeholders
- Strong preference for bilingual English/French capabilities
- Experience in Pet, CPG, or premium/specialty consumer packaged goods
- Familiarity with Canadian commercial logistics, vendor fulfillment models, Canadian distribution center replenishment, and CAD pricing architecture
- Experience with online brand protection, minimum advertised price (MAP) compliance, and digital pricing integrity
Benefits
- RRSP with Company matching
- Medical, Dental, Vision and Employee Assistance Programs
- In House & Online Learning & Development
- Education Assistance Program
- Free Bag of Premium Pet Food each month
- Free Parking
- Safe, healthy and respectful work environment
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