About the role

SEM Specialist executing and optimizing paid search campaigns for BlueTuskr, a full-service e-commerce growth agency. Managing reporting and account performance across Search, Shopping, Performance Max, Display, and YouTube.

Responsibilities

Build, launch, and manage campaigns across Search, Shopping, Performance Max, Display, and YouTube, following strategy set by the SEM Lead
Handle day-to-day account management, including bid adjustments, budget pacing, keyword and negative keyword management, ad copy testing, and audience management
Execute testing frameworks designed by the SEM Lead and report results
Flag account issues, anomalies, or underperformance early
Pull and maintain performance reporting across assigned accounts
Monitor ROAS, CPA, and spend pacing daily and escalate off-track performance
Support the SEM Lead with data and insights for client calls and QBRs
Maintain current and organized account documentation and change logs
Collaborate with the SEM Lead to understand and apply strategy
Partner with Paid Social, Accounts, and Project Management teams on client priorities
Bring platform updates, new features, and ideas to the SEM Lead
Take on increasing account ownership as skills and track record grow

1–3 years of experience in paid search advertising, with Google Ads required
Experience in an agency or in-house e-commerce/D2C environment
Working knowledge of Search, Shopping, and Performance Max campaign types
Strong proficiency in Google Sheets/Excel
Excellent written communication skills and attention to detail
Comfortable receiving direct feedback and iterating quickly
Exposure to Microsoft Ads
Familiarity with Google Tag Manager and Google Analytics
Relevant Google Ads certifications
Experience with Asana, Slack, or similar project management and communication tools