About the role

Senior CRO Strategist optimizing digital marketing conversion rates for home improvement companies. Driving strategies through data analysis and collaboration with creative and technical teams.

Responsibilities

Own and execute end-to-end CRO strategy for your portfolio
Conduct research using qualitative and quantitative methods (heatmaps, analytics, user recordings, surveys) to uncover friction points and growth opportunities
Build and manage testing roadmaps across multiple client accounts with a focus on continuous improvement
Collaborate with creative, development, and paid media teams to launch experiments that drive measurable impact
Write or refine persuasive, conversion-focused copy for landing pages and testing variations
Analyze test results, translate findings into actionable insights, and communicate outcomes to internal teams
Contribute to the creation of reusable frameworks, documentation, and processes that enable faster, smarter testing
Partner with leadership to scale CRO operations and mentor future team members as the department grows

5+ years of CRO experience (experience in an agency setting is ideal, but demonstration of enjoyment in working quickly with a variety of challenges is also acceptable)
Proven success designing and executing A/B and multivariate tests that drove measurable lift
Experience with tools like VWO, Convert, GA4, Hotjar, Unbounce
Strong analytical skills. You can interpret data to tell a story and guide creative or technical decisions
Deep understanding of landing page optimization, user psychology, and conversion funnel strategy
Excellent written and verbal communication skills. You are able to translate complex insights, concepts and problems into clear, simplified, and actionable take aways
Highly organized and reliable with exceptional attention to detail
Collaborative, proactive, positive, and empathetic. You are forward-thinking and strategic as you bring forward ideas, not just execution and task-doing.
Bonus points for:
Experience in web or product design, using tools like Figma or Sketch
Familiarity with behavioral science, UX principles, and heuristic evaluation frameworks
Experience with Paid Social or Paid Search optimization
A passion for mentoring others and teaching new ideas.

Above industry standard compensation
Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Toronto office whenever you need a change of pace.
21 PTO days
Comprehensive group benefits, including health, dental, and more, to support your well-being.
An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed.
A company-provided MacBook and a home office budget to help you create your ideal workspace.
Merch, as you need it.
A work abroad policy to support you when you need a fresh perspective or a new working environment.
Opportunities to connect with teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
Founders who are truly invested in the growth and success of the company and all individuals