About the role

Senior Manager of Growth & CRO driving initiatives that impact revenue and profitability at Alpha Lion. Embedding growth frameworks and optimizing performance through data-driven methodologies.

Responsibilities

Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels
Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability
Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement
Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance
Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives
Support the evolution of subscription and loyalty programs to increase customer lifetime value
Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency

Bachelor’s degree in Marketing, Business, Analytics, Economics, Engineering, or a related field, or equivalent practical experience in a performance-driven growth role
5–8+ years of experience in growth, CRO, eCommerce, or performance marketing roles, with direct ownership of revenue-impacting initiatives
Proven experience in growth, CRO, eCommerce, or performance marketing roles, with a track record of improving revenue and conversion metrics
Hands-on experience with experimentation frameworks, A/B testing, and performance analysis
Strong understanding of acquisition funnels, on-site optimization, and customer journey design
Comfort working cross-functionally with acquisition, creative, analytics, and technical partners
Experience operating in fast-paced, high-growth environments where priorities evolve quickly
Familiarity with eCommerce platforms, analytics tools, and testing software