CRO & Email Growth Manager at Bellesa Boutique optimizing conversion rates and managing email strategies. Building effective marketing funnels and maximizing revenue per customer with millions of email recipients.
About the role
- Senior Manager of Growth & CRO driving initiatives that impact revenue and profitability at Alpha Lion. Embedding growth frameworks and optimizing performance through data-driven methodologies.
Responsibilities
- Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels
- Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability
- Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement
- Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance
- Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives
- Support the evolution of subscription and loyalty programs to increase customer lifetime value
- Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Economics, Engineering, or a related field, or equivalent practical experience in a performance-driven growth role
- 5–8+ years of experience in growth, CRO, eCommerce, or performance marketing roles, with direct ownership of revenue-impacting initiatives
- Proven experience in growth, CRO, eCommerce, or performance marketing roles, with a track record of improving revenue and conversion metrics
- Hands-on experience with experimentation frameworks, A/B testing, and performance analysis
- Strong understanding of acquisition funnels, on-site optimization, and customer journey design
- Comfort working cross-functionally with acquisition, creative, analytics, and technical partners
- Experience operating in fast-paced, high-growth environments where priorities evolve quickly
- Familiarity with eCommerce platforms, analytics tools, and testing software
Benefits
- Performance bonuses
- Growth incentives
- Benefits built to support health, wellness, and professional goals
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