CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- Senior Conversion Analyst role responsible for converting Alteryx workflows into Azure Synapse equivalents, collaborating with teams for accurate delivery.
Responsibilities
- Analyze and document complex Alteryx workflows, formulas, joins, macros, and business rules.
- Convert all transformation logic into Synapse SQL or Synapse pipeline components.
- Rebuild and validate workflows to match original business logic and output.
- Work with the Data Modeler to align transformation outputs with defined schemas.
- Conduct reconciliation testing, defect validation, and cross‑platform comparisons.
- Optimize workflow logic and eliminate redundant or inefficient transformations.
- Develop documentation, templates, and repeatable conversion processes.
- Support UAT, production readiness, and migration cutover activities.
- Participate in onsite agile ceremonies and cross-team collaboration sessions.
Requirements
- 7–10 years of ETL/ELT engineering with direct Alteryx migration experience.
- Strong SQL skills and the ability to interpret intricate Alteryx logic patterns.
- Experience with Synapse, ADF, or equivalent cloud data engineering tools.
- Proven experience in detailed data validation and reconciliation.
- Ability to work closely on‑site with modelling and engineering teams.
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