CRO Strategist optimizing ecommerce brands through AI - powered research, testing, and revenue analysis. Owning client relationships and the full experimentation loop from insight to results.
About the role
- Conversion Rate Optimization Manager optimizing conversion funnels and improving UI/UX for LabX Media Group. Collaborating across teams to enhance digital marketing efforts and data-driven recommendations.
Responsibilities
- Work with key stakeholders to build and execute CRO projects
- Plan, execute, and analyze A/B and multivariate tests
- Gather, interpret, and translate analytics into recommendations
- Apply UI/UX best practices and user behavior insights to identify friction points
- Prepare functional requirements for product managers and development teams
- Investigate and resolve data and reporting issues
- Execute ad hoc reporting and analytics requests from across the business
Requirements
- Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science, Business, or a related field
- 3-5 years of experience in a CRO, digital analytics, product management, or UX-focused role
- Experience in a media, publishing, or subscription-based business is an asset
- Demonstrated ability to design and execute A/B and multivariate tests
- Strong working knowledge of UI/UX principles
- Proficiency in web analytics tools (Google Analytics 4) and data visualization platforms (Looker, Tableau, Power BI, Google Data Studio)
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
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