CRO Lead optimizing Ritchie Bros. digital customer journeys through experimentation, analytics, UX, and web development. Driving higher engagement, bids, purchases, leads, and revenue.
About the role
- Director of CRO leading analytics, experimentation, and personalization for Shopify merchants. Driving revenue growth through funnel analysis, testing, and client strategy.
Responsibilities
- Lead strategic CRO engagements for DTC ecommerce brands, including discovery, ongoing retainers, and ad hoc consulting initiatives
- Serve as clients’ data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps
- Develop and execute data-driven strategies aligned with short- and long-term business objectives
- Identify conversion optimization opportunities across the customer funnel using quantitative funnel and behavioral analysis
- Develop data-backed hypotheses and testing roadmaps with UX, Design, and Development
- Design, execute, and analyze A/B and multivariate tests using appropriate statistical methods
- Monitor test and site performance, flag data anomalies, and iterate on quantitative findings
- Lead AI-enabled experimentation and real-time personalization initiatives
- Embed AI across insight generation, test design, execution, and performance analysis
- Build, QA, and deliver monthly client performance reports covering traffic, conversion, revenue, channel mix, and test results
- Own analytics implementation and data integrity across GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot/spam filtering, and reconciliation against Shopify orders
- Build automated performance dashboards in Looker
- Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and CLV analyses
- Combine quantitative analysis with user testing, surveys, interviews, persona development, journey mapping, and competitive/heuristic audits
- Synthesize multi-source data into clear narratives and recommendations
- Serve as final QA for analytics and CRO deliverables, oversee CRO contractors and vendors, and maintain the CRO task board in Asana
- Collaborate with UX, Design, and Technical Delivery teams across site builds, migrations, redesigns, feature launches, and ongoing optimization
- Contribute to internal CRO, UX, and ecommerce strategy best practices, frameworks, and thought leadership
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, UX, or a related field required; Master’s degree a plus or equivalent professional experience
- Proven experience leading CRO initiatives as a data-first practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution
- Advanced proficiency in eCommerce analytics and translating raw data into prioritized, revenue-ranked actions
- Hands-on experience with statistical modeling for web experiments, including hypothesis testing, sample size and significance calculations, and segmentation
- Hands-on experience with A/B testing and experimentation tools such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar
- Advanced, hands-on proficiency with Google Analytics (GA4), including custom reporting, funnel and segmentation analysis
- Experience building a prioritized, resourced testing roadmap grounded in quantitative impact estimates
- Shopify platform experience
- Experience partnering with UX, Design, and Development teams
- Experience conducting UX analysis, usability testing, and heuristic evaluations
- Excellent communication and presentation skills
- Highly organized, detail-oriented, and able to manage multiple client engagements in a fast-paced environment
- Prior agency experience supporting multiple brands and workstreams preferred
- Experience with Klaviyo or other email/retention platforms preferred
- Cross-channel media literacy across paid social/search preferred
- Working proficiency with BigQuery and SQL for independent, ad hoc data analysis preferred
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