CRO Specialist helping Apex, a conversion rate optimization agency, grow eCommerce brands through audits, A/B testing, and high - converting landing pages.
About the role
- Hands-on CRO Lead optimizing Shopify funnels, offers, and upsells for KittySpout and DoggySpout pet brands. Driving conversion rate, AOV, and revenue-per-visitor growth.
Responsibilities
- Own every conversion test across both brands, including sites, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells
- Set the CRO strategy and maintain a ranked test backlog
- Build, test and launch paid-acquisition funnels, landing pages, on-site offers and post-purchase upsells
- Brief developers and designers, QA test variants across tracking, prices, discount codes, mobile and desktop, and launch tests weekly
- Analyze and call test results honestly, ship winners and document learnings
- Monitor conversion performance and identify conversion drops the same day
- Drive measurable improvements in conversion rate, AOV and revenue per visitor
- Manage the CRO agency and coordinate with the Head of Growth on moving work in-house
- Report CRO KPIs weekly
- Run the weekly CRO & Funnels meeting
- Work directly with the founder and contribute to scaling KittySpout and DoggySpout
Requirements
- Fully remote, full-time
- Fluent in English
- 3–4+ years running CRO programs for Shopify DTC brands
- Record of tests and funnels that lifted CVR, AOV or RPV, with supporting data
- Experience building and testing paid-acquisition funnels and landing pages
- Deep hands-on Intelligems experience
- Experience with AfterSell or similar, Microsoft Clarity and Shopify analytics
- Ability to set up and QA tests independently
- Experience briefing developers and designers
- Experience managing a CRO agency
- Ability to write clear hypotheses, size tests properly and call results using an agreed significance rule
- Knowledge of how bundles, discounts, subscriptions and upsells affect conversion, AOV and margin
- Willingness to work overtime or weekends if needed
- Excellent cultural fit aligned with the company values
- Bonus: subscription or pet brand experience
Benefits
- Fully remote work arrangement
- Full-time employment
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Degree requirement
No Education Requirement
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