Senior Growth Marketing Manager, Paid Acquisition – CRO

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About the role

  • Sr. Growth Marketing Manager at Clarius focusing on paid acquisition and conversion optimization, leading digital marketing strategy for improved patient care.

Responsibilities

  • Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels.
  • Manage campaign performance, pacing, budget allocation, lead quality, and business impact.
  • Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution.
  • Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales and Marketing leadership.
  • Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys.
  • Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys.
  • Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting.
  • Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data driven.
  • Develop dashboards and recurring insights that show what is working, what is not, and where to invest next.
  • Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes.

Requirements

  • 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact.
  • Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels.
  • Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution.
  • Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization.
  • Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets.
  • Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency.
  • Strong analytical, communication, and stakeholder management skills.
  • Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment.
  • Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred.

Benefits

  • Flexible Hours : Projects Complete > Hours Worked
  • Benefits from Day 1 : Get full access to your comprehensive benefits package made available from your very first day.
  • Volunteer Days: Make a difference with paid volunteer days during working hours, supporting causes that matter to you.
  • Professional Development Program : We're big fans of continuous learning, and we invest in your growth with financial support for programs, seminars, conferences, and courses.

Job type

Full Time

Experience level

Senior

Salary

CA$115,000 - CA$130,000 per year

Degree requirement

Bachelor's Degree

Location requirements

RemoteCanada

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