Director of CRO leading analytics, experimentation, and personalization for Shopify merchants. Driving revenue growth through funnel analysis, testing, and client strategy.
About the role
- CRO Lead optimizing Ritchie Bros. digital customer journeys through experimentation, analytics, UX, and web development. Driving higher engagement, bids, purchases, leads, and revenue.
Responsibilities
- Develop and lead the CRO and experimentation strategy across key RB Global digital experiences
- Identify, evaluate, and prioritize optimization opportunities based on business impact, customer behavior, analytics, research, and organizational priorities
- Develop data-driven hypotheses and experimentation plans aligned with business objectives and customer needs
- Lead A/B, multivariate, personalization, and other experimentation programs from hypothesis through analysis, implementation, and scaling
- Establish testing frameworks, methodologies, documentation, and best practices
- Use GA4, behavioral analytics, customer data, experimentation results, and other data sources to identify conversion opportunities and customer friction
- Analyze customer journeys and conversion funnels across acquisition, account creation, item views, watchlists, bids, purchases, selling, and lead generation
- Develop dashboards, reporting, and performance frameworks demonstrating CRO business impact
- Lead UX thinking for conversion-focused landing pages and digital experiences
- Build, configure, launch, and manage website experiments and customized experiences
- Develop and modify web experiences using HTML, CSS, JavaScript, and related technologies
- Work with CMS, personalization, analytics, CDP, tag-management, and marketing technology platforms
- Partner with Engineering, Product, and IT teams on complex technical development or platform changes
- Develop personalization strategies and optimize experiences beyond the initial click
- Leverage AI-assisted tools for research, analysis, prototyping, development, content iteration, and experimentation
- Build cross-functional relationships and lead initiatives through implementation and measurement
- Educate colleagues on CRO principles and experimentation methodologies
- Create documentation, processes, and playbooks to enable broader adoption of CRO practices
Requirements
- 3+ years of professional experience in CRO, growth marketing, digital optimization, UX, product optimization, digital analytics, or a related discipline
- Demonstrated experience developing and executing A/B tests and experimentation programs
- Strong understanding of customer journeys, conversion funnels, UX principles, and digital marketing
- Strong analytical and problem-solving skills with the ability to translate data into business recommendations
- Experience with web analytics platforms such as Google Analytics 4 or similar
- Experience with experimentation, personalization, or optimization platforms such as Optimizely or equivalent
- Working knowledge of HTML, CSS, and JavaScript
- Strong understanding of modern web technologies and responsive web design
- Excellent written, verbal, presentation, and stakeholder-management skills
- Ability to work effectively across Marketing, Product, Technology, Analytics, and Creative teams
- Ability to manage multiple priorities and work independently in a fast-paced environment
- Strong business acumen and the ability to connect optimization initiatives to measurable business outcomes
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