CRO Specialist optimizing user journeys through A/B testing and data analysis for KOHO, a fintech company. Collaborating across teams to enhance web ecosystem performance and conversion rates.
About the role
- CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
Responsibilities
- Drive CRO strategy and execution across several DTC brands by:
- Owning the CRO roadmap across Shopify-based brands
- Designing and running A/B tests on offers, pricing, layout, copy, and UX changes
- Auditing landing pages, PDPs, and checkout flows to identify friction points
- Prioritizing tests based on traffic, goals, and lift potential
- Using tools like Replo, Intelligems, and Shopify analytics to gather insights
- Sharing results with clear recommendations—whether to retest, roll out, or scale up
- Partnering with design, dev, and media teams to launch tests quickly and cleanly
Requirements
- 3+ years of experience in CRO, growth, or performance marketing
- Proven success working with Shopify or DTC eCommerce brands
- Strong understanding of funnels, user behavior, and conversion psychology
- Excellent communication and project management skills
- Familiarity with Shopify, Replo (or other landing page builders), and Intelligems (or other A/B test platforms)
Benefits
- Fully remote, flexible working environment
- Opportunity to impact multiple DTC and SaaS brands at once
- A collaborative team that values clear thinking and high ownership
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