CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- Senior Performance CRO Strategist leading A/B and multivariate tests for optimizing conversion rates. Collaborating with teams at Clever Digital Marketing specializing in home improvement companies.
Responsibilities
- Own CRO strategy and experimentation roadmap across a portfolio of client accounts
- Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
- Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
- Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
- Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
- Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
- Analyze test performance and translate findings into actionable recommendations and future testing opportunities
- Manage testing prioritization across accounts based on impact, opportunity size, and business goals
- Maintain organized experimentation documentation, reporting, and testing learnings
- Contribute to CRO processes, frameworks, and operational improvements as the department scales
- Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
- Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows
Requirements
- 4+ years of CRO or landing page optimization experience
- Agency experience preferred
- Strong experience building and managing A/B and multivariate testing programs
- Experience optimizing landing pages for Paid Social and Paid Search traffic
- Strong understanding of conversion psychology, user behaviour, and direct response marketing principles
- Experience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools
- Comfortable working within no-code landing page builders and collaborating on technical implementations
- Strong analytical and problem-solving skills with the ability to turn data into strategic action
- Experience using AI tools and automation workflows to improve experimentation, research, or operational efficiency
- Excellent communication and organizational skills
- Ability to manage multiple accounts, priorities, and experimentation roadmaps simultaneously
- Proactive, collaborative, and solution-oriented mindset
- Bonus Experience
- Experience with HTML/CSS or technical troubleshooting
- Experience working closely with Paid Media teams
- Experience in web or product design, using tools like Figma or Sketch
- Experience with UX principles or heuristic evaluations
- Experience contributing to CRO frameworks, systems, or process development
- Experience mentoring or supporting junior team members
Benefits
- Competitive compensation package
- A fully remote work environment with a Vaughan, ON office for in-person collaboration
- 3 weeks of paid vacation
- Group Benefits: Health, Dental & more!
- Company-provided MacBook computer
- Home Office Budget to get you started
- Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!
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