CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- Conversion Optimization Manager executing A/B testing strategies for Tipalti's finance automation platform. Collaborating with cross-functional teams to improve conversion rates across key web surfaces.
Responsibilities
- Execute against the existing A/B test roadmap using Amplitude Experiment launching, monitoring, and analyzing tests with minimal ramp time
- Maintain test backlog prioritization based on CVR impact and traffic volume
- Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
- Document all test results, learnings, and winning variants for program continuity
- Support high-visibility web launches with testing validation and pre/post conversion analysis
- Collaborate with agency and internal stakeholders
- Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
- Flag funnel anomalies and conversion drops proactively - diagnose root cause and recommend corrective action
- Implement quick-win, non-test CVR improvements (copy updates, UX fixes, form optimizations) as needed
- Maintain reporting cadence and stakeholder visibility throughout the engagement
- Leverage existing Segment (Twilio CDP) audience segments for on-site personalization and support development of playbooks
- Collaborate with Demand Gen to ensure PPC landing pages are aligned with campaign messaging and audience targeting
- Support high intent page and GTM testing and validation across the business
- Support any intent-based targeting initiatives in flight during the contract period
- Serve as the day-to-day CRO point of contact for Web Dev, Design, Demand Gen, Product, and Marketing Ops
- Partner with Marketing Ops to maintain Salesforce attribution integrity for web-influenced pipeline
- Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
- Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
- Deliver a clean end-of-contract handoff: test history, roadmap status, personalization playbooks, and open items
Requirements
- 4+ years of hands-on CRO experience - you can own a program independently from day one
- Direct experience with Amplitude Experiment and Amplitude Analytics (required)
- Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
- Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
- Experience with Google Tag Manager, GA4, and Salesforce reporting
- Comfortable working cross-functionally with web, design, and demand gen teams
- Clear, concise communicator - you lead with the insight and the action, not the detail
- B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential
Benefits
- Remote working model
- Competitive salary
- Matching RRSP
- 15 days of PTO
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
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