CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
CG
Senior Analyst, Conversion Rate Optimization (CRO)
Posted last month
About the role
- Senior Analyst, Conversion Rate Optimization managing CRO strategy across digital platforms for Cirque du Soleil. Collaborates with web, marketing, and engineering teams to enhance user experience.
Responsibilities
- Drive the evolution of Cirque du Soleil's CRO roadmap across websites and digital purchase journeys.
- Identify friction points and opportunities across the entire funnel, from landing pages to checkout/payment.
- Present strategic recommendations, experimentation insights, and roadmap priorities to senior leadership.
- Collaborate closely with web, engineering, and marketing teams to prioritize and implement improvements.
- Promote a culture of experimentation and continuous optimization across the organization.
- Establish and evolve enterprise-wide experimentation methodologies, governance, and measurement standards.
- Design, execute, and analyze A/B and multivariate tests to improve conversion rates and the user experience.
- Mentor analysts and cross-functional teams on experimentation best practices, statistical rigor, and optimization strategy.
Requirements
- 7+ years of experience in CRO, digital analytics, or product analytics.
- Proven success leading large-scale optimization programs with measurable business impact.
- Deep expertise in experimentation strategy, statistical methodologies, and conversion optimization frameworks.
- Advanced understanding of user behavior analytics, customer journey optimization, and conversion-improvement strategies.
- Strong SQL skills and experience working with event-level and clickstream data.
- Experience with web analytics tools (e.g., GA4, Adobe Analytics).
- Ability to independently define ambiguous problems and drive them to resolution.
- Strong communication and storytelling skills; comfortable presenting to and influencing senior leadership.
Benefits
- A collaborative work environment with a four-day, in-office workweek designed to foster teamwork, learning, and delivery, with flexibility in how work is organized.
- Professional growth focused on high-quality projects to advance your career, plus personalized support aligned with your career ambitions.
- Group benefits, retirement savings plan, and other perks we will be happy to discuss.
- A culture focused on equitable practices and community-building events.
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