CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- Director of Conversion Rate Optimization at Ground News. Responsible for improving user conversion flows across web and mobile platforms.
Responsibilities
- End-to-End Funnel Ownership: Take complete accountability for conversion rates and revenue outcomes across all digital touchpoints.
- Onboarding & In-App Optimization: Architect, test, and refine the mobile app onboarding sequence and in-app purchase funnels.
- Web Funnel Strategy & Redesign: Lead the optimization and strategic redesign of web acquisition funnels.
- Content Metering & Paywall Architecture: Own the performance and deployment of content paymeters.
- High-Velocity Experimentation: Design, launch, and analyze a roadmap of A/B and multivariate tests.
- Cross-Functional Execution: Partner with Product, Analytics, and Engineering to ensure tracking instrumentation is flawless.
- Performance Monitoring & Reporting: Establish dashboards to track core subscription health metrics.
Requirements
- 5+ years of experience specializing in conversion rate optimization (CRO), growth marketing, or product-led growth (PLG).
- Highly analytical and comfortable navigating behavioral data.
- Strong familiarity with SQL.
- Deep understanding of digital subscription mechanics and user psychology.
- Proven ability to drive outcomes through partners you don't directly manage.
- Ability to translate conversion data into clear, actionable technical requirements.
Benefits
- Competitive total rewards: A market-benchmarked base salary, calibrated to your location.
- Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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