CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- CRO Specialist optimizing user journeys through A/B testing and data analysis for KOHO, a fintech company. Collaborating across teams to enhance web ecosystem performance and conversion rates.
Responsibilities
- Own the end-to-end execution of A/B tests across organic, paid, and affiliate landing pages
- Manage App Store and Play Store presence to maximize click-to-install performance
- Analyze and tune referral loops for user advocacy and growth
- Collaborate with Organic Manager to align testing with organic strategies
- Be the primary storyteller for optimization data, translating results into actionable insights
Requirements
- 1–2 years of experience in digital marketing or analytics
- Hands-on experience with experimentation tools
- Comfortable navigating GA4, heat maps, etc.
- Strong collaborative skills across technical and creative teams
- Ability to distill complex data into simple, actionable insights
Benefits
- Competitive compensation & equity
- Generous vacation + Wellness days + Flex Days + holiday closure
- Remote-first environment + coworking support + yearly all hands retreat
- Access to coaching & growth programs
- Parental top-up & leave policies
- Comprehensive health benefits
- Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
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