CRO Specialist optimizing landing pages to drive revenue for DTC brands through A/B testing and data analysis. Collaborating with creative teams for fast implementation of testing strategies.
About the role
- Digital Analytics & CRO Manager at Northern overseeing analytics and performance programs. Collaborating with developers and creative teams for conversion optimization and data insights.
Responsibilities
- Own CRO strategy and testing roadmap across clients.
- Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
- Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
- Maintain a CRO testing calendar and prioritization framework.
- Document test learnings, QA notes, and rollout recommendations.
- Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
- Identify friction points in conversion paths and recommend UX improvements.
- Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
- Partner with developers and creative teams to implement CRO-driven improvements.
- Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
- Collaborate with development teams to assess performance impacts on conversion.
- Ensure CRO tests and site changes do not negatively impact performance or tracking.
- Own GA4 configuration, governance, and ongoing QA across clients.
- Build, maintain, and own TapClicks dashboards and reporting accuracy.
- Automate reporting for media KPIs, conversions, and ROI analysis.
- Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).
- Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
- Implement and maintain platform pixels and event tracking.
- Align goals, events, and attribution with media teams.
- Collaborate with developers and clients to resolve tracking and CRM integration issues.
- Serve as an escalation point for analytics and tracking issues.
- Conduct deep-dive performance analysis to identify trends and growth opportunities.
- Translate complex analytics into clear, client-ready recommendations.
- Support forecasting, budget modeling, channel mix planning, and attribution strategy.
Requirements
- 4+ years experience in CRO, web optimization, or analytics-focused roles.
- Strong understanding of CRO frameworks and testing methodologies.
- Expertise with GA4, GTM, TapClicks (or similar), and Microsoft Clarity.
- Proficient in interpreting Core Web Vitals, Lighthouse, and PageSpeed Insights.
- Experience implementing pixels/events and troubleshooting data pipelines across ad platforms and CRM.
- Ability to translate complex data into clear, actionable recommendations for creative, media, and development teams.
- Certifications in Google Analytics, Google Ads, or Meta Blueprint.
- Bonus: SQL, server-side tagging, and advanced data modelling.
Benefits
- Competitive rates
- Flexible work to promote work-life integration
- Remote-first or hybrid flexibility
- Asynchronous work
- Supportive Operations Team
- 20 - 40 hours a week
- Opportunity to collaborate with top industry talent!
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