About the role

PR & Communications Manager earning meaningful B2B media coverage for Directive, a leading marketing agency. Developing integrated campaigns, executive thought leadership, and media relationships for enterprise clients.

Responsibilities

Develop, refine, and present strategic communications plans aligned with business objectives
Execute integrated PR strategies for B2B clients across earned and owned channels
Conduct media outreach and prepare press releases, bylines, analyst briefings, and award submissions
Build and maintain media relationships across trade, business, and tech press
Craft narratives and pitches that earn meaningful coverage
Support executive positioning through media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
Assist with influencer, analyst, and practitioner briefing programs
Contribute to organic social strategy and content
Use media and social monitoring tools to track trends, identify issues, and uncover opportunities
Track, measure, and report program performance against KPIs, including share of voice and pipeline influence
Collaborate with other Directive service lines to connect communications programs to broader client strategy
Contribute to new business proposals and client presentations as a subject matter expert
Work closely with the Head of PR & Communications
Visit clients on an as-needed basis

4–7 years of experience in PR and communications
Strong written and verbal communication skills with a flair for creativity
Agency experience required
B2B or B2B tech experience strongly preferred
Demonstrated track record of earning meaningful media coverage
Strong media relationships and ability to build new ones quickly
Hands-on experience with executive thought leadership programs, including bylines, podcasts, speaking, and contributed content
Ability to translate complex B2B narratives into compelling pitches and stories
Awareness of industry news and trends across media and social media
Comfort using AI tools to sharpen research, targeting, and workflows
Willingness to travel to visit clients as needed
Commitment to strengthen PR expertise through independent learning
Bachelor's degree in public relations or communications preferred
Ability to work from a home office and operate a laptop, software platforms, and office productivity tools
Reliable internet access and professional background
Ability to remain stationary for extended periods and observe and interpret written and verbal communication
Must be eligible to work in Canada now and in the future without sponsorship
Must currently reside in Canada

Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Headspace membership
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat
Ability to work from a home office
PC or Mac available
Competitive base salary