About the role

Director of Data Engineering & AI Strategy driving Google Marketing Platform capabilities for global marketing partner Incubeta. Hands-on technical leadership at the intersection of ad tech and media.

Responsibilities

Act as the senior escalation point for complex GMP-related challenges, particularly across DV360 and CM360
Provide hands-on support across key client work, troubleshooting platform issues and guiding solutions
Maintain a strong working knowledge across the broader GMP stack (SA360, GA4, etc.)
Lead by example, actively contributing to delivery rather than operating purely at a distance
Lead and develop a team of experienced GMP practitioners
Build a more scalable and resilient capability
Identify opportunities to increase platform adoption, usage, and revenue contribution
Partner closely with sales and growth teams to support new business opportunities
Build and maintain relationships with key stakeholders within Google GMP

8–10+ years experience in digital marketing / ad tech, with strong agency exposure
Deep, hands-on expertise in DV360 and CM360 (priority areas)
Working knowledge of SA360, GA4, and broader GMP ecosystem
Proven experience leading experienced practitioners, not just junior teams
Ability to act as a senior technical authority and escalation point
Strong understanding of commercial models, with experience owning or influencing P&L
Experience supporting sales processes, pitches, or client growth initiatives
Confident communicator, able to translate technical detail into commercial value.