Senior Product Manager scaling Instacart’s Carrot Ads retail media platform. Owning partner APIs, publisher infrastructure, ad serving, and strategic expansion across new retail media verticals.
About the role
- Senior Product Manager owning Instacart’s Carrot Ads platform for retailers and API-integrated partners. Driving publisher infrastructure, advertising expansion, partner growth, and cross-functional roadmap strategy.
Responsibilities
- Serve as the primary product point of contact for Carrot Ads’ largest and most complex API-integrated partners, including Uber Eats, Thrive Market, and Hy-Vee
- Monitor partner ad business performance and needs, consult on product requests and escalations, attend business reviews, and drive partner-specific product improvements
- Own publisher-facing infrastructure and features, including API architecture and documentation, SFPro integrations, retailer-facing ad-serving controls, ad-serving quality, latency, reliability, data flows, reporting infrastructure, billing, and revenue-share systems
- Drive strategic expansion of Carrot Ads into new areas such as in-store and B2B, and identify growth opportunities in new partner segments and verticals
- Lead cross-functional collaboration across Measurement, Ads Quality, Formats, Storefront, Strategy & Planning, Product Marketing, and Commercial Enablement teams
- Take on increasing strategic ownership by leading cross-partner roadmap prioritization, representing Carrot Ads in leadership forums, and eventually serving as senior PM lead for the overall program
Requirements
- 5+ years of product management experience owning complex, cross-functional product areas independently
- Experience building or owning B2B platform products
- Strong technical acumen and comfort working directly with engineering on API design, data pipelines, serving infrastructure, or similar
- Experience managing external partner or customer relationships in a product role
- Strong written and verbal communication skills, with ability to synthesize complex technical and business context for engineering teams and executive audiences
- Experience in ad tech, retail media, or marketplace advertising, particularly on the supply/publisher side (preferred)
- Familiarity with programmatic advertising concepts including auction mechanics, ad serving, attribution, billing/revenue share, and reporting infrastructure (preferred)
- Experience with third-party business infrastructure platforms such as white-label ad platforms, marketplace APIs, or embedded commerce products (preferred)
- Experience driving strategic expansion into new business verticals or partner segments (preferred)
- Ability to ship in ambiguous, high-stakes environments with evolving product scope, technical constraints, and business requirements (preferred)
Benefits
- Flexible choice of work location, including home, office, or coffee shop
- Regular in-person events
- Highly market-competitive compensation and benefits
- New hire equity grant
- Annual refresh grants
- Benefits offerings described in Instacart’s benefits materials
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