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Senior Proposal Manager
LinkedIn Recruiter Post
Lead end - to - end proposal development for large - scale infrastructure projects at Amico. Guide cross - functional teams, ensure compliance, and deliver winning submissions.
About the role
- Project Manager leading Salesforce Marketing Cloud program end-to-end for Intact. Ensuring effective cross-functional collaboration and governance in digital marketing efforts.
Responsibilities
- Own the Salesforce Marketing Cloud (SFMC) program end to end—governance, roadmap, and cross‑functional alignment.
- Be the go‑to for how we use SFMC, making sure teams leverage it effectively, stay on brand, and deliver business impact.
- Be the SFMC governance guardian: set simple, scalable standards (naming, consent, segmentation, templates, QA) and keep us compliant and on brand.
- Run the roadmap: intake, prioritize, and sequence SFMC initiatives based on business goals and capacity.
- Orchestrate delivery: align marketing, CRM, data/IT, legal, and creative from brief to launch; manage timelines, risks, and change.
- Elevate the platform: champion the right use of Email Studio, Journey Builder, Automation Studio, Mobile/CloudPages; drive reusable templates and automations.
- Measure what matters: define KPIs, promote test‑and‑learn, and turn performance into clear recommendations for leaders.
Requirements
- 5–7+ years leading MarTech/CRM projects; Agile or hybrid experience.
- SFMC expertise.
- Working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder; exposure to Mobile Studio and CloudPages; awareness of Einstein features.
- Understanding of data extensions, contact model, subscriber keys, and smart segmentation.
- Familiar with AMPscript/SSJS concepts and dynamic content (partnering with specialists is fine).
- Knowledge of integrations with Salesforce Sales/Service Cloud or CDP/Data Cloud, APIs, and SFTP automations.
- Project/program management.
- Strong documentation and prioritization; confident running planning and stand‑ups.
- Governance, brand, and compliance.
- Experience setting and enforcing MarTech standards and change control.
- Understanding of deliverability, consent/preference management, and Canadian regulations (CASL, PIPEDA, provincial privacy laws such as Quebec Law 25), plus anti‑spam and SMS guidelines from carriers/CTIA where applicable.
- Strong eye for brand and content QA across email/SMS/landing pages.
- Analytics and optimization.
- Comfortable with campaign dashboards and attribution basics; KPI definition and exec‑ready reporting.
- Hands‑on with A/B testing and applying insights to journeys and campaigns.
- Communication and leadership.
- Clear, concise communicator who can simplify complex topics and influence adoption.
- Bonus: vendor/agency management, Salesforce certs (MC Admin, Email Specialist, Consultant), exposure to Sales/Service Cloud or Data Cloud, lifecycle/loyalty experience.
Benefits
- Flexible work arrangements and a hybrid work model
- Possibility to purchase up to 5 extra days off per year
- Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
- Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)
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