Project Manager, Salesforce Marketing Cloud, Omnichannel

Posted 3 weeks ago

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About the role

  • Project Manager leading Salesforce Marketing Cloud program end-to-end for Intact. Ensuring effective cross-functional collaboration and governance in digital marketing efforts.

Responsibilities

  • Own the Salesforce Marketing Cloud (SFMC) program end to end—governance, roadmap, and cross‑functional alignment.
  • Be the go‑to for how we use SFMC, making sure teams leverage it effectively, stay on brand, and deliver business impact.
  • Be the SFMC governance guardian: set simple, scalable standards (naming, consent, segmentation, templates, QA) and keep us compliant and on brand.
  • Run the roadmap: intake, prioritize, and sequence SFMC initiatives based on business goals and capacity.
  • Orchestrate delivery: align marketing, CRM, data/IT, legal, and creative from brief to launch; manage timelines, risks, and change.
  • Elevate the platform: champion the right use of Email Studio, Journey Builder, Automation Studio, Mobile/CloudPages; drive reusable templates and automations.
  • Measure what matters: define KPIs, promote test‑and‑learn, and turn performance into clear recommendations for leaders.

Requirements

  • 5–7+ years leading MarTech/CRM projects; Agile or hybrid experience.
  • SFMC expertise.
  • Working knowledge of Email Studio, Journey Builder, Automation Studio, Content Builder; exposure to Mobile Studio and CloudPages; awareness of Einstein features.
  • Understanding of data extensions, contact model, subscriber keys, and smart segmentation.
  • Familiar with AMPscript/SSJS concepts and dynamic content (partnering with specialists is fine).
  • Knowledge of integrations with Salesforce Sales/Service Cloud or CDP/Data Cloud, APIs, and SFTP automations.
  • Project/program management.
  • Strong documentation and prioritization; confident running planning and stand‑ups.
  • Governance, brand, and compliance.
  • Experience setting and enforcing MarTech standards and change control.
  • Understanding of deliverability, consent/preference management, and Canadian regulations (CASL, PIPEDA, provincial privacy laws such as Quebec Law 25), plus anti‑spam and SMS guidelines from carriers/CTIA where applicable.
  • Strong eye for brand and content QA across email/SMS/landing pages.
  • Analytics and optimization.
  • Comfortable with campaign dashboards and attribution basics; KPI definition and exec‑ready reporting.
  • Hands‑on with A/B testing and applying insights to journeys and campaigns.
  • Communication and leadership.
  • Clear, concise communicator who can simplify complex topics and influence adoption.
  • Bonus: vendor/agency management, Salesforce certs (MC Admin, Email Specialist, Consultant), exposure to Sales/Service Cloud or Data Cloud, lifecycle/loyalty experience.

Benefits

  • Flexible work arrangements and a hybrid work model
  • Possibility to purchase up to 5 extra days off per year
  • Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
  • Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$94,200 - CA$115,200 per year

Degree requirement

Bachelor's Degree

Tech skills

Cloud

Location requirements

HybridMontrealCanada

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