Regional FP&A Director guiding planning, forecasting, and profitability analysis for Canadian HVAC equipment representative. Advising senior leaders and overseeing reporting controls across regional operations.
About the role
- Fractional CFO owning cash flow, books, payments, tax and lending for a profitable $50M+ direct-to-consumer pet brand. Scaling finance operations toward $100M+ revenue.
Responsibilities
- Own the company’s finances end to end, including cash, books, payments, projections and financial planning
- Keep a 13-week cash flow current weekly, identify the cash trough and time supplier and purchase-order payments to the plan
- Close the books monthly with the outside bookkeeper and review the P&L against budget with the CEO
- Run contractor pay, supplier and freight bills, software and card expenses, and affiliate and creator payouts correctly and on time
- Project subscriptions, subscription cohorts and the cash conversion cycle; flag deviations from plan
- Prepare sales tax filings with the CPA and keep sales tax and corporate tax filings timely
- Grow credit limits and lines and establish and manage an asset-based lending facility
- Own bank and lender relationships and manage RMB, USD and CAD currency exposure on supplier payments
- Set and track annual and monthly budgets and control fixed costs
- Provide the weekly cash position for leadership meetings and send the CEO a monthly finance report
- Implement two-person approval for every payment and monthly reconciliation for every account
- Keep the books audit-ready
- Structure and manage tax matters for new entities with the CPA
- Own AI finance agents and automations
Requirements
- Fully remote, fractional: about 1-2 days a week approx. (as needed), ongoing, as a contractor
- Fluent in English
- CFO or VP of Finance for at least one DTC ecommerce brand doing $30M+ a year
- Hands-on experience running 13-week cash flows, monthly closes with an outside bookkeeper, and contractor and supplier payments
- Experience reconciling Shopify and Amazon payouts
- Understanding of nCPA, MER, LTV, COGS and inventory cash cycles
- Ability to build cash flow, subscription cohort and cash conversion cycle projections
- Experience setting up or managing an inventory- or receivables-backed credit facility
- Ability to maintain clean lender reporting
- Sales tax experience alongside a CPA
- Experience running payment processes with approvals and reconciliations
- Strong attention to detail, including identifying incorrect amounts, duplicate payments and missed filings
- Discreet and trustworthy with contractor pay, bank access and owner finances
- Responsive to cash or payment issues outside set days
- Excellent cultural fit according to the company’s values
- Willingness to work closely with the founder and help scale the company
- Bonus: experience with an inventory-heavy brand importing from China
- Bonus: cross-border experience, such as the US and Hong Kong
Benefits
- Fully remote work arrangement
- Fractional schedule of approximately 1–2 days per week, as needed
- Ongoing contractor engagement
- Work directly with the founder
- Significant impact on scaling a profitable DTC pet brand from $50M+ toward $100M+
- Fast-moving, lean, senior team environment
- Opportunity to shape a growing company and work with passionate, hardworking colleagues
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