About the role

Digital Adoption Specialist supporting Lightspeed’s golf operators with campaign planning and optimization. Advising customers through analytics, marketing tools, and retention strategies.

Responsibilities

Plan, submit, and manage seasonal and recurring marketing campaigns for a portfolio of golf courses
Align campaign strategies with golf course business goals, seasonal trends, and past performance
Build and launch campaigns in internal marketing platforms following established processes, templates, and QA standards
Prepare clear briefs and secure timely approvals for handoff to the marketing production team
Troubleshoot campaign challenges, escalate complex issues, and propose optimization strategies
Lead planning calls and check-ins to review performance, collect feedback, and propose campaigns
Explain campaign impact using reporting dashboards and analytics tools
Educate customers on best practices, workflows, and tools across the Lightspeed Golf ecosystem
Collaborate with Account Managers on proactive retention strategies for at-risk customers
Monitor campaign success against CTR, engagement, and conversion benchmarks
Summarize campaign insights and next steps in post-call reports and follow-up emails
Maintain campaign timelines, customer sentiment, and key touchpoints in ClickUp
Partner with Product, Support, and Digital Services teams to resolve escalations and improve service delivery
Surface market insights, campaign trends, and product feedback to drive improvements

Experience in a customer-facing or client success role
Strong interest in marketing, advertising, or the golf industry
Ability to lead structured client conversations around strategy, campaign goals, and performance
Analytical mindset with the ability to interpret data and generate insights
Comfortable using marketing platforms, dashboards, or analytics tools
Excellent written and verbal communication
Organized and able to manage multiple accounts, deadlines, and follow-ups independently
Fluency in English as a working language is required
Previous marketing or customer engagement experience within software or tech is an advantage
Knowledge of or experience in the golf industry is an advantage
Understanding of the sales cycle and customer journey in a SaaS environment is an advantage
Experience with HubSpot, ClickUp, Figma, Canva, Meta Ads, or Google Ads is an advantage

A flexible work environment that empowers you to do your best work
Flexible paid time off and remote work policies
Equity options
Contributions to your pension plan
Training opportunities to grow your skills and career
Health and wellness credit
Time off to volunteer and give back to your community
Interest groups, employee-led networks, social committees, and sponsored sports teams
Computer purchase program to get your personal Macbook
Enhanced parental leave
Career-defining opportunities
Global mobility and continuous learning opportunities
Inclusive and barrier-free workplace with accommodations available on request