Social Media & Partnerships Coordinator creating content for Rumble Boxing and PRML Social. Building local partnerships and community engagement across Toronto wellness brands.
About the role
- Senior Social Media Manager leading organic social for MasterClass’s streaming learning platform. Building Certificate-focused campaigns across LinkedIn, Instagram, and YouTube.
Responsibilities
- Own end-to-end organic social strategy and execution for MasterClass, from campaign kickoff and content development through launch, publishing, and optimization
- Develop and manage social content across LinkedIn, Instagram, and YouTube, tailoring creative and storytelling to each platform and audience
- Partner with Creative, Marketing, GTM, and other cross-functional teams on social concepts and campaign execution
- Use social performance data and audience insights to refine content, formats, and channel strategy
- Communicate learnings and recommendations to stakeholders
- Contribute to evergreen and ad-hoc MasterClass social initiatives
- Develop AI-enabled frameworks and workflows to improve social creativity, effectiveness, and efficiency
Requirements
- 7+ years owning organic social for a recognized brand
- Proven experience building and growing engaged audiences
- Deep expertise across LinkedIn, Instagram, and YouTube, particularly LinkedIn and content for professional audiences
- Comfortable with both strategy and hands-on execution
- Data-driven use of social performance and audience insights
- Strong cross-functional collaboration skills
- Ability to thrive in fast-paced environments
- Close familiarity with internet culture and trends, and ability to translate them into relevant, brand-appropriate content
- Role open to applicants based in AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA, Ontario, or British Columbia, Canada
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible PTO
- Comprehensive benefits
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No Education Requirement
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