Principal Data Scientist leading causal marketing measurement for Upstart’s AI lending marketplace. Guiding attribution, experimentation, and budget allocation across growth channels.
About the role
- Growth Data Scientist partnering with product, design, engineering, and marketing leaders at fintech Mercury. Shaping banking growth strategy through funnel analytics, experimentation, and prioritized recommendations.
Responsibilities
- Partner with Growth product, design, engineering and marketing leaders to identify high-impact business questions and influence what gets built and why
- Own the growth funnel end to end, from first visit through signup, approval, activation and retention
- Build metrics, driver trees and narratives showing growth performance
- Size opportunities and help prioritize the Growth roadmap and annual planning
- Design, analyze and communicate A/B tests and quasi-experimental methods
- Right-size analysis from fast and directional to rigorous based on decision stakes
- Collaborate with Data Scientists, Data Engineers and Analytics Engineers to build trusted, self-serve growth metrics
- Communicate findings and recommendations to audiences at all levels, including executives
- Help shape how Mercury acquires, activates and retains customers across business and personal banking
Requirements
- 6+ years of experience in data science, product analytics or growth analytics, including 3+ years partnering closely with product growth teams
- Strong product sense and a track record of shaping product direction, including times your work changed what a team built
- Deep experience with experiment design and analysis, as well as funnel, cohort and retention analysis
- Fluency in SQL and a statistical programming language (e.g. Python, R)
- Experience with product analytics and BI tools such as Amplitude, Hex, Omni or similar
- Familiarity with Snowflake and dbt is a plus
- Comfortable with ambiguity and respectfully disagreeing with senior stakeholders, backed by evidence
- Clear, concise communication tailored to technical and non-technical audiences
- Nice to have: experience in consumer or SMB fintech, or with mobile product analytics
Benefits
- Base salary
- Equity (stock options/RSUs)
- Benefits
- Equal Employment Opportunity employer
- Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs
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