Growth Data Scientist partnering with product, design, engineering, and marketing leaders at fintech Mercury. Shaping banking growth strategy through funnel analytics, experimentation, and prioritized recommendations.
About the role
- Principal Data Scientist leading causal marketing measurement for Upstart’s AI lending marketplace. Guiding attribution, experimentation, and budget allocation across growth channels.
Responsibilities
- Guide incrementality measurement across marketing channels and collaborate with channel analysts on test design and interpretation
- Apply causal inference methods when clean testing is not feasible
- Build and maintain attribution approaches across direct mail, digital, partnerships, and email, including non-click channels
- Turn measurement results into spend allocation recommendations for marketing and finance budgets
- Use marketing mix models alongside experiments and attribution and resolve disagreements between methods
- Automate recurring measurement reporting
- Mentor analysts and review their measurement work
- Partner with marketing, finance, and product leaders on marketing measurement
Requirements
- 8+ years of experience in data science or a related quantitative role, much of it measuring marketing or growth spend
- Hands-on experience designing and analyzing incrementality tests
- Solid grasp of causal inference beyond standard A/B testing
- Working knowledge of marketing mix modeling and multi-touch attribution, including where each breaks down
- Strong Python and SQL skills
- Track record of measurement work that changed how a marketing budget was spent
- Clear communication with technical and non-technical audiences
- Judgment to assess whether evidence supports a plan and whether results are solid enough to act on
- Ability to work independently, scope projects, and drive them end to end in ambiguous situations
- A PhD or master's degree in statistics, economics, computer science, or another quantitative field (preferred)
- Familiarity with AI tools that speed up analysis and reporting (preferred)
Benefits
- Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
- 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
- Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
- Comprehensive medical, dental, vision, and wellness coverage/resources for US employees
- Supplemental health coverage for Canada
- Health Savings Account contributions for eligible plans (US only)
- Life insurance and disability coverage
- Paid time off, sick leave, and company holidays, in line with local requirements
- Paid family and parental leave
- Family-centered fertility, parenthood, and caregiving benefits
- Employee Assistance Program (EAP) with mental health support and life-centered resources
- Financial planning tools and financial concierge service (US only)
- Annual wellness allowance
- Annual productivity allowance for relevant tools and resources
- Team events, all-company updates, and employee resource groups (ERGs)
- Catered lunches and fully stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City
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