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About the role
- Product Marketing Manager at OLG, driving marketing strategies for lottery brands. Collaborating on campaigns, managing product development, and optimizing consumer engagement.
Responsibilities
- Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer-facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.
- Lead end-to-end campaign delivery from planning and concept development through execution, optimization, and post-campaign analysis and budget management, ensuring alignment to product and business objectives.
- Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.
- Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data-driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.
- Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.
- Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.
- Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.
- Collaborate cross-functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.
Requirements
- Strong understanding of marketing strategies, full-funnel expertise, informed by industry trends and digital performance data, user needs, and pain points to shape effective marketing approaches.
- Comfortable working with technology and IT tools to enable data-driven marketing strategies and unlock new promotional opportunities.
- Bachelor’s degree or equivalent (3-5 years) work experience.
- Minimum three (3) years of experience in marketing, brand/product management, with a strong focus on direct-to-consumer growth marketing, including digital and omnichannel channels such as media, email, CRM, owned assets, and social.
Benefits
- Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).
- Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.
- Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).
- Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.
- Growth Focus: Become your best self with access to new opportunities and personalized support programs.
- Comprehensive Learning: 24/7 access to robust online learning programs.
- Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.
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