Product Owner using generative AI to prioritize and specify Gun StoreMaster, a firearm compliance and inventory SaaS platform. Driving roadmap, discovery, and Agile delivery.
About the role
- Product Manager optimizing display, video, newsletter, app, and programmatic advertising products. Driving roadmaps, launches, analytics, and performance improvements for Canadian news company Postmedia.
Responsibilities
- Develop and manage product roadmaps based on the digital market, competition, and user needs
- Plan and launch new advertising products and features, test performance, and iterate against industry benchmarks
- Attend grooming and sprint-planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad-tech requirements
- Support leading platform migrations
- Monitor advertiser needs, market drivers, competition, and digital media insights
- Present results and quarterly benchmarks to stakeholders
- Lead discussions to identify best practices, issues, and performance improvements across the digital advertising network
- Participate in strategic roadmap planning and cross-functional product optimization
Requirements
- 4-6 years in product and development management; digital media/ad operations experience required
- Post-secondary degree with business/advertising discipline preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end practices and optimization tactics
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs, gathering metrics, and using data to inform strategy and product next steps
- Effective communication and presentation skills with technical and non-technical stakeholders
- Ability to work independently and collaboratively
- Must be eligible to work in Canada and reside in Canada
Benefits
- Health and dental benefits
- Pension matching
- Generous PTO
- Fully remote work
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