Product Manager optimizing Postmedia’s digital advertising products across display, video, newsletter, app, and programmatic channels. Launching features, managing roadmaps, and improving ad performance.
About the role
- Product Manager optimizing display, video, programmatic, newsletter, and app advertising products for Canadian news media company Postmedia. Managing roadmaps, launches, analytics, and ad-tech performance.
Responsibilities
- Support the Advertising team and initiatives to monetize and optimize digital advertising content and sites
- Manage the digital ad product catalogue, including display, video, newsletter, app, and programmatic products
- Develop and manage product roadmaps based on digital market, competition, and user needs
- Plan and launch new ad products and features; test performance and iterate against industry benchmarks
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams
- Scope and assign work, prioritize development tickets, and support QA/testing for products and ad tech requirements
- Support platform migrations
- Monitor advertiser needs, market drivers, and digital media competition
- Present results and quarterly benchmarks to stakeholders
- Lead discussions on best practices, issues, and performance improvements across the digital advertising network
- Contribute to strategic roadmap planning with cross-functional stakeholders
Requirements
- 4–6 years in product and development management; digital media/ad operations experience required
- Post-secondary degree with business/advertising discipline preferred
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising, including front-end and back-end knowledge
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms
- Experience operating in Agile processes, JIRA, and sprint planning
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps
- Data-driven and results-oriented decision-making
- Effective communication and presentation skills with technical and non-technical stakeholders
- Ability to work independently and as part of a team
- Must be eligible to work in and reside within Canada
Benefits
- Health and dental benefits
- Pension matching
- Generous PTO
- Fully remote work
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